Cold Calling | Martal Group

Is Cold Calling Still Effective in 2026? A Data-Driven Reality Check for B2B Sales

Introduction If you’re a B2B sales leader, you’ve likely heard conflicting claims about cold calling. Some insist “cold calling is dead,” while others swear it’s still a cornerstone of outbound sales. So, does cold calling still work in ? In this data-driven reality check, we’ll cut through the hype and analyze cold calling’s effectiveness today. […]