Fintech Lead Generation Services

More Qualified Sales Leads. Less Waste. Faster Revenue.

We help fintech companies generate up to 66% more sales-qualified leads without adding headcount. arrow arrow

Why Fintech Lead Gen Is an Uphill Battle

Across B2B, more than 60% of companies struggle with lead quality, and fintech feels this more than most.

Prospects can look perfect on paper but get blocked by compliance, risk, or technical constraints your team never sees. That leaves you with a pipeline full of mismatched opportunities, slower deal cycles, and rising CAC.

Martal helps cut through this noise quickly with a fintech-focused outbound engine that ramps 3x faster than an in-house team and uncovers the buyers who can actually move deals ahead.

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We Scale Fintech Lead Gen Across Key Industry Sectors:

  • check Digital payments
  • check Banking-as-a-Service (BaaS)
  • check Wealthtech and robo-advisors
  • check Lending and credit platforms
  • check Insurtech
  • check Blockchain and DeFi solutions
  • check Regtech and compliance platforms
  • check Financial data providers
  • check Investment platforms
  • check Embedded finance

Trusted by Fintech Companies Worldwide:

Why We’re the #1 Choice for Fintech Lead Generation

Reach Fintech Buyers in Market

Reach Fintech Buyers in Market

Our platform tracks 10M+ real-time intent signals from a database of 220M+ contacts. By focusing on in-market ideal buyers, we double the number of booked meetings.

Sales Teams Who Speak Fintech

Sales Teams Who Speak Fintech

You’ll work with SDRs averaging 3–5 years of experience in B2B sales. They know how to build trust, navigate technical objections, and move deals forward.

Agentic AI That Learns and Improves

Agentic AI That Learns and Improves

Our AI SDR platform tests messaging and optimizes it in real time based on market feedback. It’s how we help you stay ahead of the competition with smarter outreach at scale.

Why Clients Choose Our Fintech Lead Generation Services

I’ve worked with other providers before, and Martal Group understands what we do much better. The other teams we worked with weren’t nearly as experienced. The Martal Group listens more. They don’t go through the motions or work automatically. They come up with their own suggestions in how to target the right audience. They’re the most proactive team I’ve worked with.

Sharon Langer
Marketing Director, Jedox
Read the full review on Clutch arrow right

How We Deliver High-Quality Fintech Leads

We launch campaigns in 2 weeks — blending AI speed with human strategy.

01

Build Your Ideal Prospect Profile

We start with market research, combining your input with AI insights to define your ICP. You’ll get a strategic plan tailored to your fintech niche.

02

Source Live, Intent-Rich Leads

Using your ICP and our 220M+ database, we surface buyers showing active interest. Lists are updated weekly based on live behavior.

03

Launch Omnichannel Campaigns

We go live within two weeks. Outreach runs across email, LinkedIn, and phone — segmented by buyer role and industry pain points.

04

Optimize Based on Real-Time Feedback

Our AI SDR constantly tests and refines messaging. Human oversight ensures precision and keeps campaigns aligned with your goals.

05

Qualify and Book Sales-Ready Meetings

Our sales executives follow up, qualify interest, and book meetings directly into your calendar. You speak only with fintech buyers ready to talk.

Lead Generation for Fintech, Executed by Experts

Your success is our priority. Schedule a call today to learn how we can help you generate more qualified sales leads and cut your sales cycle by 25%.

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FAQs: Fintech Lead Generation