Expand Your B2B Tech into the North American Market

Forty-five cents of every dollar spent on technology is channeled through North America, making it a coveted market for global expansion. But, as with anything, the higher the demand, the higher the competition — and, in this case, the barrier to entry.

Still, we live in an era when technology transcends borders, and at Martal, we believe that innovative solutions should not be gridlocked by geography. That’s why, as a top global provider of lead generation services, we have carved a niche in facilitating the seamless expansion of technology into the lucrative North American market.

Our mission is to help B2B tech companies worldwide develop sustainable and scalable sales pipelines in North America. We do this through strategic collaborations with foreign entities supporting local businesses that are ready to expand into new regions.

At this time, Martal has entered into five partnerships with government-sponsored organizations and supported over a dozen brands in their expansion efforts.

To learn more about our commitment to promoting diverse and innovative tech solutions, check out a few examples of our collaborations below.

Ruta N Medellín and the Government of Medellín, Colombia

In an initiative to foster the growth and internationalization of Colombian tech companies, Martal Group announced a partnership with Ruta N Medellín and the Government of Medellín, Colombia, on February 8, 2022. This collaboration signifies a strategic effort to propel Colombian tech enterprises into the North American market, marking a significant milestone in global tech expansion and innovation.

The partnership revolved around a pilot program designed to address the unique challenges faced by Colombian tech companies as they seek to navigate and penetrate the competitive landscape of the North American tech industry. By leveraging Martal Group’s expertise in outbound B2B lead generation and Ruta N Medellín’s commitment to innovation and technological development, this initiative was designed to create a robust support system for Colombian tech firms.

Ruta N Medellín, an innovation and business center established by the city of Medellín, has been at the forefront of transforming the city into a knowledge economy hub. This collaboration with Martal Group underscores the shared vision of both entities to enhance the global competitiveness of tech companies. Through this partnership, Colombian tech companies were provided with invaluable opportunities to expand their market reach, overcome logistical and market-entry barriers, and ultimately achieve sustainable growth in the North American market.

(You can read the full announcement about our partnership with Ruta N Medellín and the Government of Medellín, Colombia, here.)

KOTRA (Korea Trade-Investment Promotion Agency)

The Korean government’s trade promotion agency, KOTRA, facilitated a partnership between Martal Group and ABOV Semiconductor to address the persistent supply chain challenges in the smart home appliance sector. The collaboration between Martal Group and ABOV Semiconductor kicked off on September 1, 2022.

Despite the easing of the global chip shortage across various sectors in the second quarter of 2022, the smart home appliance industry continued to grapple with critical challenges, including supply-demand imbalances and inconsistencies in product quality and delivery times.

This initiative was a pivotal step towards streamlining the supply chain for North American original equipment manufacturers (OEMs) and distributors, leveraging ABOV Semiconductor’s leadership in smart home appliance MCU technology.

(You can read the full press release here.)

Technological Innovation Incubators Program in Israel

The Technological Innovation Incubators Program stands as a beacon for Israeli entrepreneurs. It is designed to support early-stage startups in transforming their groundbreaking ideas into market-ready technologies. This initiative, spearheaded by the Israel Innovation Authority, provides startups with the necessary resources, guidance, and financial support to navigate the challenging waters of technological development and commercialization.

The goal of the Technological Innovation Incubators Program is to lower the barriers for entrepreneurs to establish and advance their startups, particularly in high-risk technological sectors. Martal Group has been instrumental in extending the program’s impact beyond Israeli borders, particularly into the North American market.

One notable success story is the collaboration with Momentis Surgical, a company that has benefited from the incubator program’s support. Momentis Surgical, known for its innovative surgical technologies, represents the type of high-potential startup the program aims to nurture. Martal Group’s expertise in outbound B2B lead generation and market entry strategies was crucial in accelerating Momentis Surgical’s advancements in the North American healthcare and medical technology sectors. By leveraging Martal’s expert sales executives, extensive network, and deep understanding of the North American market, companies like Momentis Surgical have been able to establish meaningful partnerships, secure investments, and expand their customer base across the continent.

The Trade Council in Denmark

Martal Group’s recent partnership with The Trade Council in Denmark marks the beginning of a promising collaboration that will aid Danish companies in their quest to enter the North American market. Through The Trade Council’s growth services, Martal Group will extend its expertise to Danish organizations, facilitating their internationalization efforts and contributing to their overall success in foreign markets.

Estonian Chamber of Commerce and Industry

In an effort to further support the Baltic region, Martal Group has forged a new partnership with the Estonian Chamber of Commerce and Industry (ECCI). This esteemed organization, with a rich history dating back to 1925, serves as the cornerstone of Estonia’s business representation. With over 3,500 members accounting for over 85 percent of total exports and contributing to 42 percent of the net profits of all Estonian companies, the Chamber’s influence is undeniable.

This collaboration is a strategic step for both the ECCI and Martal as we work together to support the expansion of B2B tech companies into North America. The ECCI, renowned for its commitment to developing entrepreneurship and its significant role in policy-making, offers a unique gateway to some of the most forward-thinking and dynamic companies in Europe. By tapping into this network, predominantly composed of small and medium-sized enterprises, Martal Group aims to introduce a new wave of tech innovation to the North American market, further solidifying our mission to bridge global tech companies with unparalleled opportunities for growth and success in one of the world’s most competitive markets.

Are You Ready to Expand into the North American Market?

In this tech-dominated era, where innovation knows no bounds, the journey to global expansion can feel like an insurmountable trek through uncharted territory. That’s where Martal Group comes in. Think of us as your North Star, guiding you through the complexities of entering the North American market quickly and confidently.

When you partner with Martal Group, you’re not just getting a lead generation service provider; you’re gaining a partner who’s genuinely invested in your journey. Your innovation has the power to change the world for the better, and we’re here to ensure it shines as brightly as possible.

Ready to make your mark in a new market? Let’s navigate this adventure together and transform the tech industry one successful expansion at a time. Book a live service demo with our team today.