How do you generate qualified HR leads?

We combine AI-powered prospecting with a human sales team. By using real-time intent data, we identify HR leaders already looking for solutions like yours. Then, we launch omnichannel campaigns to connect and convert.

How fast can I expect results?

Most clients start seeing qualified meetings within 2–3 weeks of campaign launch. We move quickly; our onboarding and campaign setup take just 10 business days.

Do you only work with HR tech companies?

We support any B2B company targeting HR departments, whether you’re selling software, services, or training programs. If your ideal buyers sit in HR, we can help you reach them.

What’s different about Martal’s HR lead generation service?

We don’t just book meetings, we book the right ones. With intent signals, AI SDR optimization, and a seasoned sales team, we ensure your pipeline is filled with sales-ready HR buyers, not cold contacts.

Can you scale with my team as we grow?

Yes. Our service tiers flex with your needs. Whether you need a fractional SDR team or full enterprise support, Martal scales with you, fast.

HR Lead Generation Service

Increase Sales Qualified Leads up to 66%

Access top-performing talent and start generating HR leads in just 30 days.

Book Your Consultation

Use case

Turn HR Lead Generation Challenges into Growth Opportunities

Finding the right decision-makers in HR isn’t easy. 80% of B2B buying decisions are now made by three or more people, which makes lead generation even tougher.

Miss the mark, and your pipeline dries up or reps waste time chasing unqualified leads.

That’s where Martal’s HR lead generation service comes in to change the game.

As a trusted HR lead generation agency, Martal helps tech companies connect with decision-makers in:

HR software (HRIS, HCM, ATS platforms)
Learning and development platforms
Payroll and benefits providers
HR compliance solutions
Workforce analytics and engagement tools

Remote work solutions
DEI and culture management platforms
Performance management systems
Employee onboarding software
Enterprise HR tech stacks

Trusted by 2,000+ B2B Brands Worldwide for HR Lead Generation

Why We Are the Preferred B2B HR Lead Generation Agency

Connect With HR Buyers Already in the Market

With access to 220M+ verified contacts and 10M+ live intent signals, we pinpoint HR leaders actively searching for solutions like yours. This targeting can double your conversion rate compared to cold outreach alone.

Expert Sales Teams With Real Industry Experience

Our sales executives average 3–5 years of sales experience, with deep knowledge of B2B buyer behavior. Combined with our proprietary AI platform, we help clients cut sales expenses up to 65%.

Campaigns That Scale and Adapt in Real Time

Expert human insight guides strategy and targeting, while AI refines messaging and timing, allowing campaigns to scale efficiently and shorten sales cycles by up to 25%.

Why Clients Choose Our HR Lead Generation Service

MARTAL group is very flexible and has the expertise to learn new products, markets, and technology domains. They have very good experience in market penetration.

Orna Sadan

Director of Marketing & Sales

“

Read the full review on Clutch

How Our HR Lead Generation Service Delivers Results in 2 Weeks

Get your campaign live in just 14 days. Here’s how we blend expert strategy and AI automation to drive results.

01

Build Your Outbound Strategy

We define your ICP using market research and buyer intent data. You’ll get a clear outbound playbook aligned to your sales goals.

02

Curate High-Intent HR Lead Lists

We mine our 220M+ contact database and 10M+ buying signals to target HR leaders actively in-market. Lists are refreshed weekly to stay relevant.

03

Launch Omnichannel Campaigns

Campaigns go live via LinkedIn, cold email, and phone within 2 weeks. Messaging is tailored to HR roles, from CHROs to HR Directors, so it resonates from the start.

04

Optimize With Real-Time Insights

Our AI SDR platform tests and refines outreach continuously. Human oversight ensures your campaign stays on message and on track.

05

Qualify and Book Sales Meetings

We follow up, qualify leads, and schedule meetings directly into your calendar. Many clients see SQLs in 30 days.

Fill Your HR Pipeline Fast with Qualified Decision-Makers

Martal’s HR lead generation service helps you ramp campaigns 3× faster, so you can start booking meetings with HR decision-makers in weeks, not months.

Ready to start filling your pipeline with qualified leads?

Book Your Consultation