Inbound Lead Generation Service

From More Traffic to More Clients

We’ll help you optimize inbound lead generation through strategic link building, organic traffic growth, targeted prospect engagement, and exceptional web design.

Learn more about our services:

Inbound lead gen Web Design

Trusted by

Inbound Is More Complex Than Ever

B2B Inbound Lead Generation

Our studies show that 50% of B2B conversions come from inbound marketing. But with rising competition, evolving SEO algorithms, and longer sales cycles, attracting and converting high-quality leads takes more time, resources, and expertise than most teams can manage alone.

That’s where we come in.

We don’t replace your inbound efforts — we supercharge them. Our team of marketing and web development specialists enhances your strategy with proven tactics that increase online visibility, improve SEO performance, and accelerate lead generation. From securing high-authority backlinks to running organic traffic campaigns and targeted outreach, we help you get in front of the right prospects faster — without adding to your workload.

Lead Gen Success
in 50+ Markets

Experienced NA, EU,
and LATAM Teams

Trusted by Over
2,000 B2B Brands

Inbound Lead Gen

Web Design

Make the Most Out of Inbound

Specialized Support for Your Inbound Marketing

Search engines favor brands with strong authority, steady traffic, and meaningful interactions. That’s why we focus on the key drivers of inbound success, ensuring your brand not only ranks higher but also attracts the right audience.

Multi-Channel Growth Strategy

We combine SEO, organic traffic, and sponsored LinkedIn campaigns to expand brand awareness, increase website visits, and support outbound sales efforts.

Data-Driven Traffic & Engagement

With up to 500 organic clicks daily, we send signals to search engines that your site is relevant, informative, trustworthy, and engaging.

Boost Rankings & Brand Visibility

Our expert team creates two high-impact backlinks per month through strategic guest posts to improve your target pages search rankings and visibility.

Here’s How It Works

0. Initial Set Up

Review Current SEO Priorities
Pinpoint Areas of Opportunity
Coordinate With the Outbound Team

Develop a Keyword-Centric Content Strategy
Review and Approve Guest Post Sites and Blogs
Build a LI Sponsored Messaging Ad
Structure Organic Traffic Campaign Flow

Identify Priority Keywords and Pages
Define Your Target Audience

Publish Guest Posts with
Do-Follow Backlinks (2 blogs monthly)
Direct Organic Traffic to Your
Target Pages (up to 500 clicks daily)
Engage Your Target
Audience Via LI Sponsored
Messaging

Inbound Lead Generation, Made Easy

Increase Your Inbound Efforts in 3 Simple Steps

Our process ensures smooth onboarding, strategic execution, and continuous optimization — so you can focus on closing more deals.

step 1

Onboard and
Align

Our outbound and inbound teams collaborate to set up your lead generation strategy, ensuring a smooth integration.

step 2

Develop and Optimize

Our team implements an SEO-backed link-building and organic traffic strategy to optimize your online presence, along with a paid LinkedIn campaign to support the outbound lead generation efforts.

step 3

Launch and Grow Monthly

We continuously optimize and refine your inbound lead generation strategy to support your marketing goals.

Book a consultation

Make the most of your online presence

Elevate Your Brand with Lead-Optimized Web Development

An engaging, high-converting website is crucial to capturing and nurturing inbound leads. Our web development approach ensures your brand stands out online, drives conversions, and provides a seamless user experience across all devices.

High-Converting Landing Pages

High-converting landing pages transform visitors into leads. From headlines and calls to action to visuals and layout, every element is carefully arranged to guide users toward conversion.

Brand-Centric Design

Landing pages reflect the brand’s unique identity, delivering a seamless, memorable experience that resonates with the target audience.

Seamless Integration

Fully integrated CRM, marketing automation, and analytics tools ensure that every lead is captured and nurtured from the moment they arrive on the page.

Scalability & Performance

Landing pages load quickly, adapt to any device, and easily scale with the business—providing the flexibility to add new features and campaigns as inbound strategies evolve.

Here’s How It Works

INITIAL SETUP

Audit current site performance
Pinpoint UX and messaging gaps
Sync with outbound strategies

TARGET

Identify priority pages & objectives
Define user personas & top funnels

PLAN

Develop wireframes & prototypes
Map SEO & content strategy
Ensure technical integrations (CRM, analytics)

EXECUTE

Build & launch responsive designs
Optimize load times & conversions
Continually refine to engage & convert

Inbound Lead Generation, Made Easy

3-Step Plan Section: Web Development, Made Easy

Our streamlined process ensures you get high-converting, brand-aligned pages without the typical development headaches — so you can stay focused on generating leads.

step 1

Onboard and
Align

We gather your brand assets, marketing goals, and audience insights to define the scope and objectives of your new landing pages.

step 2

Develop and Optimize

Our professional web design partners craft visually stunning, conversion-focused layouts. We integrate analytics, marketing automation, and SEO best practices for maximum impact.

step 3

Launch and
Grow

We publish your new pages, track key metrics, and refine elements as needed to continually boost conversions and support your long-term lead generation strategy.

Book a consultation

Not Sure Where to Begin?

Take our complimentary Trust Elements Assessment to obtain a holistic view of your brand's online presence and receive actionable insight for improving performance.

Start Your Assessment

Client Reviews

Why B2B Brands Worldwide Trust Martal

See how our clients have transformed their lead flow with our proven lead generation services that deliver real results.

“Very talented people on the frontline. They understood our mission and our rather complicated services. They were creative, friendly, on the ball and consistent. There was turnover and the team became an extension of internal staff seamlessly.”

Bruce Lebowitz,
Senior Consultant, Contextual Strategy Group

“Martal was a perfect fit. I had evaluated other organizations and the single difference I saw in Martal was that there was no fluff to their marketing and they were genuine in their messaging. I could see other technical startups as well as larger organizations benefitting from Martal’s services, as they are fast learners, openminded, respectful, and aggressive.”

Joseph McCunney
CEO & President,
Scalar Labs, Inc.

“We’ve been able to measure Martal Group’s work by using our ROI based on their performance and the number of leads we’ve obtained. Over time, we’ve seen a great ROI. In terms of qualitative feedback, we’ve been able to use several other services and compare them with Martal Group’s. Every time, the quality of their work has exceeded the other organizations.”

Mark Sewell
VP of Growth,
Clickworker

“Clickworker’s partnership with Martal Group over the past nine years stands as a testament to the latter’s prowess in the digital marketing arena. Since the inception of their collaboration, Martal Group has played a pivotal role in constructing a robust lead funnel for clickworker, employing a strategic blend of outbound and inbound methodologies.”

Ines Maione,
Marketing Manager,
 Clickworker

“They just make it easy at every step. They have a high level of performance, discipline, and strategic direction. We also appreciate the transparency of our partnership.”

Deanna Talbot
 Director of Marketing,
 Climate Solutions Provider

#1 Lead Generation Agency

Maximize Your Sales Pipeline with Help From Our Experts

We’re known worldwide for our ability to enhance brand awareness, increase pipeline activity, and accelerate revenue growth.