Martal
Technology
Education and training
Web Development and UI / UX
Healthcare/Medical
Logistics and Supply Chain
Information Technology
Insuretech and Financial Services
Marketplaces
Software Development
E-commerce and retail
AI and Machine Learning
Energy and Solar
Manufacturing
Security and Surveillance
Digital Marketing Agency
Transportation
MSP
Telecom
B2B SaaS
Cybersecurity
HR tech
Fintech
Cleantech
Consulting
Managed Services Lead Generation
Turn MSP Sales Leads Into Revenue. Ramp up 3× Faster.
Solve Pipeline Challenges with Lead Generation for MSPs
For most MSPs, growth stalls due to a poor fit. Deals die early when prospects lack the right infrastructure, budget, or IT maturity, leaving teams wasting 50%+ of their time on unqualified accounts, low-quality MSP sales leads, and long, inconsistent sales cycles.
Martal solves this by identifying best-fit accounts before outreach begins. Our intent-based prospecting, technographic targeting, and proven MSP lead generation deliver measurable results, higher conversion rates, and a more predictable pipeline.
As a managed services lead generation agency, Martal helps MSPs connect with high-intent buyers across the IT services, including:
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Managed IT services -
Cloud services & migration
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Cybersecurity services
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IT consulting & strategy
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Networking & infrastructure
Managed IT services -
Help desk & support services
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Backup & disaster recovery
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VoIP & unified communications
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Compliance & risk services
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Virtual CIO and fractional IT leadership
Trusted Managed Services Lead Generation for MSPs Worldwide:
Why We’re the #1 Choice for MSP Lead Generation Services
Reach IT Buyers Actively Evaluating MSPs
Reach IT Buyers Actively Evaluating MSPs
With access to 220M+ verified contacts and 10M+ intent signals, our team focuses on high-fit accounts, not generic lists. This ensures you engage buyers who are ready for meaningful conversations and more likely to convert.
Sales Teams Experienced in MSP Sales
Sales Teams Experienced in MSP Sales
Your campaigns are handled by onshore reps with 3–5 years of B2B experience, trained to navigate MSP sales cycles and engage owners, IT directors, and multi-stakeholder buying groups effectively.
An AI SDR That Drives MSP Conversions
An AI SDR That Drives MSP Conversions
Our AI SDR platform improves messaging and prospect targeting, complementing reps who manage outreach, qualify IT leads, and secure meetings with MSP decision-makers.
Why Clients Choose Our MSP Lead Generation Services
Every quarter, the sales team has provided over 20 sales-qualified leads with booked appointments for our team to pursue.
How We Generate MSP Sales Leads
Our proven process blends human expertise with our AI SDR platform, enabling fast, high-impact MSP campaigns that go live in as little as two weeks.
Define Your ICP and Outbound Strategy
We analyze your services, target industries, and past wins to pinpoint your ideal buyers. You get a clear campaign plan built around your best-fit accounts.
Build High-Intent Prospect Lists
Using firmographic filters, technographic data, and live intent signals, we assemble fresh lists aligned to your ICP. Prospects are updated weekly to keep targeting sharp.
Launch Omnichannel Campaigns
Email, LinkedIn, and phone outreach go live quickly. Each sequence is tailored for IT decision-makers — speaking to their needs around security, uptime, compliance, and support.
Optimize in Real Time
Our AI SDR monitors engagement and tests variants while human oversight ensures accuracy. This tight feedback loop improves deliverability, response rates, and conversion.
Qualify and Book Sales Meetings
We handle follow-up, objections, and handoff. Your team receives qualified, sales-ready meetings with companies actively looking for an MSP.
Lead Generation for MSPs That Drives SQLs and Revenue
You need MSP sales leads that actually convert.
With Martal’s MSP lead generation services, you can reach up to 5,000 prospects per month and generate meaningful conversations that turn into closed deals.
Ready to increase your SQLs and engage with buyers ready to act?
FAQs: Managed Services Lead Generation
How do you generate MSP sales leads?
We combine intent data, industry-specific targeting, and omnichannel outreach. Our team identifies companies researching managed services, engages them across email, LinkedIn, and phone, and books qualified sales meetings for your reps. Every campaign blends AI automation with human expertise for consistent results.
How fast will I see results?
Most MSPs see early engagement within the first 2–3 weeks after launch. Qualified meetings often begin within the first month. Faster results come from our 2-week ramp-up, optimized deliverability setup, and real-time AI adjustments.
What makes Martal different from other MSP lead generation services?
Unlike offshore call centers or generic list providers, Martal uses onshore sales reps, intent-driven targeting, and an AI SDR platform that improves outreach in real time. You reach IT buyers already evaluating MSPs — not random contacts.
Can you target specific industries or regions?
Yes. We support MSPs selling into finance, healthcare, manufacturing, professional services, and more. With teams in North America, LATAM, and the EU, we match outreach to your preferred regions and time zones.
How much should MSPs invest in lead generation?
Budgets vary based on deal size and growth goals. Most MSPs choose outsourced lead generation because it reduces costs by up to 65% compared to hiring in-house. We offer flexible tiers that scale with your needs.