Martal Group Fireside Chats: The B2B Sales Success Podcast

Dee Bowers, fractional CMO and CRO at Maerin, draws on 20 years of experience to break down the moments that open the door for fractional leadership, why “leads, leads, pipeline” is the wrong first ask, and what separates the brands ready for fractional help from the ones that only think they are.

We sat down with Amanda Nielsen, career mentor and one of the sharpest voices in B2B partnerships, for the real talk on what it takes to win in an AI-driven world. She’s calling out what most companies get wrong, why sales and marketing alone won’t cut it anymore, and why relationships are the new moat.

Challenge long-held assumptions about neurodivergent employees and how they perform at work. Lisa Garrelts, founder of NeuroMynds, unpacks why outdated views on focus, flexibility, and productivity quietly limit innovation, and what changes when work is designed around human strengths.

Learn from one of the best in continuous improvement. In this Fireside Chat, Kevin Ikeda, Senior Director of Continuous Improvement at GEA Group, shares hard-earned insights from leading large-scale transformation, showing how Design Thinking and LEAN principles help you create better systems, stronger teams, and sustainable progress in your work and career.

AI isn’t just about cutting costs—it’s about creating space for better work and better lives. In this episode, Kristopher sits down with Wayne Butterfield to explore how automation can eliminate the grind, improve collaboration, and even make longer weekends a reality.

In this episode, Kristopher Davis and Jason Sprenger unpack how poor messaging stalls growth, and how clear, consistent communication can drive pipeline progression. Learn what most leaders get wrong about GTM strategy, content alignment, and revenue-focused messaging.

If you’re still relying on outdated sales tactics, this episode will change how you approach selling. We sit down with Matt Posey, a seasoned sales leader with 25 years of experience, to uncover the Golden Rule of Sales. Matt shares why the best salespeople don’t sell—they help.

The IT industry is rife with challenges for both service providers and their clients. Whether struggling to forge robust partnerships, maintain trust, or ensure a secure operational environment, everyone is negatively impacted. In such a complex environment, where oversights can lead to significant setbacks, the need for experience-based strategic management and proactive measures has never […]

Many of us dream of launching our own business or starting the project we’ve always envisioned. But the vast, unstructured nature of the business world often makes this leap seem daunting. Our lack of expertise is even more paralyzing, leaving the most ambitious clinging to the familiar comforts of their current careers. Our guest today, […]