Martal Group Fireside Chats: The B2B Sales Success Podcast

AI isn’t just about cutting costs—it’s about creating space for better work and better lives. In this episode, Kristopher sits down with Wayne Butterfield to explore how automation can eliminate the grind, improve collaboration, and even make longer weekends a reality.

In this episode, Kristopher Davis and Jason Sprenger unpack how poor messaging stalls growth, and how clear, consistent communication can drive pipeline progression. Learn what most leaders get wrong about GTM strategy, content alignment, and revenue-focused messaging.

If you’re still relying on outdated sales tactics, this episode will change how you approach selling. We sit down with Matt Posey, a seasoned sales leader with 25 years of experience, to uncover the Golden Rule of Sales. Matt shares why the best salespeople don’t sell—they help.

The IT industry is rife with challenges for both service providers and their clients. Whether struggling to forge robust partnerships, maintain trust, or ensure a secure operational environment, everyone is negatively impacted. In such a complex environment, where oversights can lead to significant setbacks, the need for experience-based strategic management and proactive measures has never […]

Many of us dream of launching our own business or starting the project we’ve always envisioned. But the vast, unstructured nature of the business world often makes this leap seem daunting. Our lack of expertise is even more paralyzing, leaving the most ambitious clinging to the familiar comforts of their current careers. Our guest today, […]

You can listen to this new episode of Martal Group Fireside Chats on YouTube. One of the main drawbacks for companies today is clinging to outdated marketing practices. As they continue to treat marketing as merely an “arts and crafts” department and fail to align incentives with consumer behaviors that change rapidly, their efforts become […]

Welcome to another engaging episode of Martal Group Fireside Chats! Catch the full conversation on YouTube. There’s a significant problem that often stands out when it comes to construction, agriculture, and sustainability:  the lack of proper infrastructure and education. This is especially true in the hemp sector, where complex and often misunderstood regulations create substantial […]

Ready for another episode of Martal Group Fireside Chats? Catch the full conversation on YouTube and Spotify. In the high-stakes world of marketing and sales, the difference between motion and action is often blurry. With a calendar full of tasks, it’s a challenge to determine whether your daily activities are truly driving meaningful business outcomes […]

Join us for the newest episode of Martal Group Fireside Chats! Available now on YouTube and Spotify. The relentless pace of technological change presents a major challenge for business leaders in today’s market. Staying ahead requires not only keeping up with new developments but also ensuring that these innovations align with strategic goals. To avoid […]