Martal
Technology
Education and training
Web Development and UI / UX
Healthcare/Medical
Logistics and Supply Chain
Information Technology
Insuretech and Financial Services
Marketplaces
Software Development
E-commerce and retail
AI and Machine Learning
Energy and Solar
Manufacturing
Security and Surveillance
Digital Marketing Agency
Transportation
MSP
Telecom
B2B SaaS
Cybersecurity
HR tech
Fintech
Cleantech
Consulting
SaaS Lead Generation
Book More Meetings. Close More Deals.
Why Your SaaS B2B Lead Generation Can’t Wait
When your pipeline slows, revenue follows. In SaaS, momentum matters. Every week without fresh sales-qualified leads gives your competitors another shot at your buyers. You can’t afford to wait for leads to come to you.
The companies winning today reach decision-makers early with timely, relevant outreach.
That’s where Martal comes in, combining intent-driven prospecting with our proven SaaS lead generation process to keep your pipeline full and your sales team closing.
As a top SaaS lead generation agency, we help B2B brands secure qualified buyers for:
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CRM and Customer Engagement Software -
Web and Content Management Platforms
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Project and Workflow Management Tools
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Team Communication and Collaboration Apps
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ERP and Operations Management Software
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Finance, Accounting, and Invoicing Tools
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HR, Payroll, and Talent Management Platforms
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E-commerce and Subscription Management Software
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Social Media and Marketing Automation Tools
CRM and Customer Engagement Software -
FP&A and Business Intelligence Platforms
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AI Productivity and Automation Software
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Cybersecurity, Identity, and Compliance Platforms
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Revenue Operations and Sales Enablement Tools
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Customer Success and Retention Software
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Industry-Specific SaaS (Fintech, Healthtech, Proptech, etc.)
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DevOps, Cloud, and Infrastructure Management SaaS
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Data Analytics, BI, and Reporting Software
B2B SaaS Lead Gen Trusted by Companies Worldwide:
The #1 B2B Lead Generation Agency for Saas
Hire SaaS Sales Experts Who Outperform
Hire SaaS Sales Experts Who Outperform
Our sales executives in North America, Europe, and LATAM have 3-5 years of experience selling SaaS products. They understand complex buyer journeys, speak your customers’ language, and know how to move conversations from interest to meeting.
Reach Qualified Buyers
Reach Qualified Buyers
We track more than 10 million intent signals across search activity, content engagement, and site behavior. That data shows who is already exploring solutions like yours. You spend less time chasing cold leads and more time talking to buyers who are ready to engage.
Win Deals Before Your Competitors Do
Win Deals Before Your Competitors Do
Our AI SDR platform builds micro-segmented campaigns that keep your brand visible long after the first touch. Each sequence adjusts in real time based on campaign performance and engagement results, driving consistent interaction through email, LinkedIn, and phone outreach. The outcome is a stronger market presence and a steady flow of qualified meetings that competitors struggle to match.
Revenue Leaders Love Our SaaS Lead Gen Agency
I’ve worked with other providers before, and Martal Group understands what we do much better. The other teams we worked with weren’t nearly as experienced. The Martal Group listens more. They don’t go through the motions or work automatically. They come up with their own suggestions in how to target the right audience. They’re the most proactive team I’ve worked with.
How We Generate B2B SaaS Leads
Here’s how we combine human expertise with our AI SDR to ramp up your lead gen in just two weeks.
Develop Your Lead Gen Strategy
We start with research. Our sales experts study your market, competitors, and ideal buyers to create a clear outbound plan. You’ll get defined ICPs, target messaging, and a playbook tailored to your goals.
Curate High-Intent Lead Lists
Next, we build precise lead lists using your ICPs and our intent data. Our system filters through more than 220 million verified contacts and refreshes new lists each week, keeping outreach timely, relevant, and aimed at in-market buyers.
Launch Segmented Omnichannel Campaigns
Within two weeks of onboarding, we go live across email, LinkedIn, and phone. Campaigns are tailored to each role and industry, reaching buyers where they’re most responsive.
Optimize Outreach Through Real-Time Feedback
As campaigns run, our AI SDR tracks performance and tests message variants. Engagement data helps us refine targeting and improve results over time, keeping outreach sharp and responsive to the market.
Book Sales-Qualified Meetings
Finally, we follow up with every lead to qualify interest and move buyers toward a meeting. Sales-qualified leads typically appear within one to two weeks of the first MQL, giving your team a steady flow of ready-to-talk prospects.
Generate B2B SaaS Leads That Convert
You’ve seen how our process works — simple, fast, and built for SaaS growth. With a team of seasoned sales experts and our proprietary AI SDR platform, we make it easier to reach qualified buyers and book more meetings.
Ready to start?
FAQs: SaaS Lead Generation
How Do You Generate B2B SaaS Leads?
We combine data, AI, and human expertise to find and engage ideal buyers. Using intent signals from over 220M verified contacts, we build targeted lists and launch outreach across email, LinkedIn, and phone. Every campaign is managed by SaaS-trained reps who turn interest into qualified meetings.
How Fast Will You See Results Once I Start Working With a SaaS Lead Generation Agency?
Most clients start seeing early indicators of performance within 30–45 days. Sales-qualified leads often appear within the first few weeks after marketing-qualified leads are generated. Results vary by product and audience, but our process is transparent and optimized for steady growth over time.
Does Martal Group Provide Services Beyond SaaS Lead Gen?
Yes. Beyond SaaS lead generation, we offer full sales outsourcing to help you close more deals. Our experienced sales executives manage the entire process — from prospecting and nurturing to pitching and negotiation — so your team can focus on product delivery and growth.
What Are SaaS Leads?
SaaS leads are potential customers who express interest in software-as-a-service (SaaS) products. These leads can come from businesses or individuals seeking cloud-based solutions for various needs, such as project management, customer relationship management (CRM), or data analytics. SaaS leads are typically identified through inbound inquiries, outbound marketing efforts, or product trials. For B2B, outbound is especially effective.
How Much Does a SaaS Lead Cost?
The cost of a SaaS lead varies based on factors like industry niche, target audience, and marketing channel. On average, SaaS lead costs can range from $30 to $500. High-quality leads—those more likely to convert—often come at a premium. Leveraging targeted campaigns and data-driven strategies can help optimize costs while maintaining lead quality.
How Much Should You Pay for Lead Generation?
Costs vary depending on the industry, target market, and level of service. On average, quality B2B lead generation for SaaS companies ranges from $4,000 to $12,000 per month. What matters most is ROI — the best agencies deliver qualified meetings that consistently cover their own cost through closed deals.