Security Lead Generation Service
Fill your pipeline with qualified leads that convert
Overcome Security Lead Generation Challenges
If your pipeline isn’t growing, your sales aren’t either.
In the security industry, 61% of B2B companies say generating quality leads is their top challenge.
Prospects are hard to reach. Trust is slow to build. Outreach often falls flat.
If you’re stuck with inconsistent leads or relying on outdated tactics,
competitors will get to your buyers first.
Without a consistent strategy, deals slow down, and growth stalls.
Martal changes that. Our security lead generation service connects you with ideal buyers — and fills your pipeline with meetings, not guesswork.
We generate leads for:
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Video surveillance systems
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Access control and badge readers
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Physical security infrastructure
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Cybersecurity solutions and platforms
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Managed security service providers (MSSPs)
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IoT and smart facility security
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Biometric and facial recognition systems
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Cloud-based security software
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Security risk management consultants
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AI-powered surveillance and analytics
Why We’re the #1 Choice for Security Lead Gen
Reach In-Market Buyers Using Live Intent Signals
Reach In-Market Buyers Using Live Intent Signals
We tap into a 220M+ contact database with 10M+ intent signals to identify buyers already searching for solutions like yours, so we can help 2x conversion rates.
Close Deals Faster with a Proven Sales Team
Close Deals Faster with a Proven Sales Team
Our North American and EU-based SDRs bring 3–5 years of experience in sales, so they can reduce your sales cycle by up to 25%.
Stay Ahead with AI-Powered Campaign Optimization
Stay Ahead with AI-Powered Campaign Optimization
Our AI SDR platform continuously tests, learns, and refines outreach in real time. Combined with omnichannel engagement, we’re able to reach up to 5000 prospects per month, driving more connections and booked meetings.
Why Clients Choose Our Security Lead Generation Service
Within the first months of campaigning, Martal managed to qualify over 70 leads and secure 7 introductory demos….Martal has shown a great aptitude with the technical concepts behind our product, and has experience representing security tech. Onboarding was very quick, and leads were engaged within 10 days of signing our contract.
How We Generate Security Gen Leads
We launch your campaign in 2 weeks, blending AI precision with proven sales execution.
Define Your ICP and Build Your Strategy
We start by mapping your ideal customer profile and pain points, then build a custom outbound strategy based on market data and goals.
Create High-Intent Prospect Lists
Our sales executives pull from a 220M+ contact database enriched with 10M+ intent signals. You get weekly-refreshed lists of decision-makers who match your target accounts and show buying activity.
Launch Multi-Touch Omnichannel Outreach
Campaigns go live across email, LinkedIn, and phone — all tailored to the buyer’s role, industry, and challenges. Security-focused messaging creates trust from the first touch.
Optimize with AI + Human Feedback Loops
Our platform tests subject lines, messages, and timing, while our experts review results weekly to improve performance.
Qualify and Book Sales-Ready Meetings
We follow up, qualify interest, and book meetings directly into your calendar. You speak only with decision-makers who are ready to explore solutions like yours.
Lead Generation for Security Companies, Powered by Expert Teams
Trusted by over 2,000 B2B brands, Martal delivers qualified meetings — not spreadsheets. Our clients ramp up 3x faster and cut sales costs by up to 65% with our Security Lead Generation Service.
Let’s make your next 12 months your strongest yet.
FAQs: Security Lead Generation Service
What makes Martal different from other security lead generation agencies?
We combine an AI SDR platform with an experienced onshore sales team to deliver qualified meetings — not just leads. Our focus is on high-intent buyers actively researching security solutions, which means less chasing and more closing.
How fast can we launch a security lead gen campaign?
Most campaigns go live in two weeks. After onboarding, we build your outbound strategy, create lead lists, and launch omnichannel outreach, all optimized to your goals and industry.
Do you generate leads for both physical and cybersecurity companies?
Yes. Whether you sell surveillance hardware, managed security services, or AI-based monitoring platforms, we tailor your campaign to your unique value proposition and target audience.
How much does your security lead generation service cost?
We offer tiered pricing based on your campaign scope and team size. Plans typically include a dedicated SDR, weekly reporting, and full campaign management. Book a call to get a custom quote.
Can you scale with our growth?
Absolutely. Whether you’re launching in one region or expanding globally, we can ramp your outreach volume and sales support as needed without adding headcount.