Martal
Technology
Education and training
Web Development and UI / UX
Healthcare/Medical
Logistics and Supply Chain
Information Technology
Insuretech and Financial Services
Marketplaces
Software Development
E-commerce and retail
AI and Machine Learning
Energy and Solar
Manufacturing
Security and Surveillance
Digital Marketing Agency
Transportation
MSP
Telecom
B2B SaaS
Cybersecurity
HR tech
Fintech
Cleantech
Consulting
Software Development Lead Generation Services
Start Generating Qualified Leads in as Little as 30 Days
Without a Scalable Lead Gen Engine, Software Sales Leads Slow Down
Generating consistent, high-quality leads is a challenge across B2B. 61% of marketers say generating quality leads is their biggest obstacle, and too many teams spend time chasing conversations that never convert.
For software development firms, this problem is amplified. Long sales cycles, technical qualification, and multiple stakeholders mean poor lead generation doesn’t just slow growth—it wastes delivery time and drags deals out unnecessarily.
Martal solves this by running a focused outbound lead generation system built for selling complex software services, helping software firms qualify opportunities earlier, shorten sales cycles, and keep deal flow moving without pulling engineers into sales.
Martal is a software development lead generation agency, supporting teams across:
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Custom software development -
SaaS platforms
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Enterprise software
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AI and machine learning solutions
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DevOps tools
Custom software development -
Cloud infrastructure
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Cybersecurity software
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API and integration platforms
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Mobile and web applications
Trusted by 2,000+ B2B Brands Worldwide to Deliver Software Sales Leads
Why We’re the #1 Choice for Software Development Lead Generation
Reach Buyers Who Are Actively Looking
Reach Buyers Who Are Actively Looking
We don’t chase random contacts. Our software development lead generation campaigns leverage a 220M+ contact database and 10M+ intent signals to identify accounts showing real buying behavior.
Work With Experienced Software Sales Talent
Work With Experienced Software Sales Talent
Your outreach is handled by sales professionals with 3–5 years of experience, skilled in selling technical solutions to non-technical buyers. This ensures your software sales leads are nurtured effectively from first touch to sales-qualified opportunities.
Improve Results in Real Time
Improve Results in Real Time
Our AI SDR platform continuously tests messaging and timing, while human reps guide conversations. This adaptive system ramps campaigns 3× faster and delivers sales-qualified leads in as little as 30 days, improving your software dev lead gen week over week.
Real Wins from Our Software Development Lead Gen Clients
I appreciate that Martal works onshore for us. We like working with other people within the US because it helps with time zones and communication with potential leads. Apart from that, they also have a good dataset of potential clients. They’re timely, and their onboarding process is smooth….we’ve had 15 qualified leads and generated plenty of phone calls with new potential clients.
How We Generate Software Sales Leads
Define Your Target Market
We align on your ICP, buyer roles, and deal size. AI insights and market research shape a clear outbound plan.
Build High-Intent Lead Lists
Prospects are sourced from a 220M+ database using firmographic, technographic, and intent data. Lists refresh weekly to stay relevant.
Launch Omnichannel Outreach
Email, LinkedIn, and phone work together. Messaging is tailored by role and software use case.
Optimize Through Live Feedback
The AI SDR platform tests variations automatically. Human oversight keeps outreach accurate and on-brand.
Qualify and Book Meetings
Sales reps nurture, qualify, and book meetings with decision-makers. Most teams see SQLs within the first few weeks.
Focus on Innovation, Leave Software Dev Lead Gen to Us
We help you drive predictable growth with our software dev lead gen, increasing SQLs by 66%, so your team can focus on building exceptional software solutions rather than chasing leads.
Ready to start converting more software sales leads?
FAQs: Software Development Lead Generation
How does software development lead generation work at Martal?
We combine intent data, AI optimization, and experienced sales reps. Campaigns target companies actively researching software solutions. Outreach qualifies interest before meetings hit your calendar.
How soon can we expect results?
Most campaigns launch within two weeks. Initial responses often appear in the first month. Sales-qualified leads typically follow shortly after.
Do you only provide software dev lead gen?
No. We also support appointment setting, sales outsourcing, and full-funnel lead generation for software teams that want deeper support.
Are these leads exclusive to our company?
Yes. All software sales leads are generated specifically for your campaign. We don’t resell or recycle leads.
How is this different from traditional lead generation for software?
Traditional approaches rely on static lists. Our approach uses live intent signals, real-time optimization, and human qualification to focus on buyers who are ready to engage.