Outbound campaigns lead generation Spice – Martal Group
Company Target and Verticals
Spice is a leading supply chain data network provider helping retailers, brands, suppliers, logistics organizations and manufacturers transform legacy supply chains into digital supply chains.
Industry Supply Chain Commerce Software
Company Size 50
Headquarters Toronto, CA, Houston, USA & India
Gary Chen10 y. in B2B, Austin, TX
Aaron Tobin-Hess4 y. in B2B sales, NYC, NY
What was the scope of Martal’s involvement
Following the onboarding process, Martal created outbound campaigns resulting in tangible sale-ready leads by crafting outreach strategies. Both Martal and Spice worked together to leverage multiple sales channels in the US and Canada.
Results and Feedback
The impact of the engagement
Martal’s campaign resulted in Spice being able to create new sales opportunities with enterprise clients.
25000Prospects generated/ month
10Qualified leads generated/month
Project management performance
Spice was given weekly call updates in order to keep in contact with the team and alert the company of engagements with enterprise-level clients.
Sales strategies used
The project consisted of a few stages in which Martal team created segmented lists of potential prospects and launched outbound campaigns which included email, LinkedIn, and cold call outreach. Qualified prospects were introduced to the in-house sales team to book a demo session.