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  • How Outsourcing Lead Generation Leads to Better ROI
    10.28.2020
    How Outsourcing Lead Generation Leads to Better ROI

    It can be tempting to take on lead generation in-house. There’s an insurmountable amount of advice, strategy, courses, and tactics on how to do your own lead generation. But if you stop to consider the cost of conducting your own lead generation strategy, the ROI of outsourcing lead gen really starts to stack up. According […]

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    B2B   /   Lead Generation   /   Marketing   /   North American Market
  • Martal Group Shows Steady Performance, Exceeding Lead Generation Objectives in Midst of COVID-19
    06.02.2020
    Martal Group Shows Steady Performance, Exceeding Lead Generation Objectives in Midst of COVID-19

    The new reality of COVID-19 has left many businesses operating with limited resources and squandered opportunities. In the B2B industry, many SaaS companies are having difficulties with attracting new customers and selling their services to other businesses who may have cut their operating budgets significantly. Consequently, Martal Group has experienced a surge of clients requesting […]

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    Articles   /   B2B   /   Business   /   Lead Generation   /   Marketing   /   News   /   North American Market
  • Staying Successful During a Crisis for B2B Businesses
    04.28.2020
    Staying Successful During a Crisis for B2B Businesses

    Recently, the world has been ravaged by the ongoing COVID-19 outbreak and the events that followed it. Global economies have suffered deep blows, both small and large businesses have experienced major setbacks and most importantly- people’s lives have changed dramatically.  However, this does not mean that B2B lead generation companies like Martal Group have been […]

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    Articles   /   B2B   /   Business   /   Lead Generation   /   Marketing   /   North American Market   /   SaaS
  • Martal Group Named Top Sales Partner
    02.12.2020
    Martal Group Named Top Sales Partner

    Martal Group is excited to announce our recent  industry award  from Clutch as a top sales partner. We serve tech companies in the US and Canada by providing  voice services, email marketing, and content marketing. Working exclusively with small and medium businesses gives us the opportunity to understand each company’s unique perspective and specific challenges.  Clutch is […]

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    B2B   /   Business   /   Lead Generation   /   Marketing   /   North American Market   /   Sales   /   Technology
  • Intent Data: Why We Use It and Why You Should Too
    01.16.2020
    Intent Data: Why We Use It and Why You Should Too

    There has been a recent development in the B2B Sales world that has redefined the way in which sales departments target their prospects. Buyers Intent data has only recently emerged, but in the short time that it’s been in use it has shifted the paradigm of the sales pipeline. Using this data, companies have been […]

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    B2B   /   Business   /   Lead Generation   /   Marketing   /   Sales   /   Technology
  • How AI Is Revolutionizing The Sales Process
    06.18.2019
    How AI Is Revolutionizing The Sales Process

    Artificial intelligence has significant utility as a service, improving the efficiency and effectiveness of business functions such as marketing and advertising. Many tech-savvy employees and business owners are already aware of the benefits that AI has for lead conversion, but recent innovations have brought AI into more steps of the sales process. This is especially apparent […]

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    B2B   /   Business   /   Marketing   /   Technology
  • Martal Group Joins Clutch as a Leading Direct Marketing Agency in 2019
    01.23.2019
    Martal Group Joins Clutch as a Leading Direct Marketing Agency in 2019

    As more and more companies establish their presence in today’s digital world, it’s become harder than ever before for a business to stand out against the competition. To simply adapt to modern marketing changes is a necessity to remain relevant, but the hallmark of a great business is the ability to leverage these developments to […]

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    B2B   /   Business   /   Lead Generation   /   Marketing   /   News
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