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About Belkins

Belkins is a fairly new outbound B2B lead generation agency, founded in 2015. Belkins’ main focus is to assist companies in driving growth through lead research, appointment setting, and email deliverability services. B2B outbound campaigns through Belkins are managed solely through email sequences and LinkedIn outreach using leads curated manually by their research team.

Belkins serves a wide variety of industries including education, financial services, energy, medical and more. They do not specify whether their team specializes in a specific market or offers multilingual services, but they do have two locations, one in Dover, Delaware and the other in Kyiv, Ukraine.

Belkins’ core team is comprised of copywriters, sales development representatives (SDRs), account managers, and marketing specialists based in Ukraine. B2B outbound campaigns through Belkins are managed solely through email sequences and LinkedIn outreach.

  • Founded 2015
  • Avg Sales Rep experience (years)
  • Core team location — where is your client facing team based Ukraine

Belkins Services Offered

Appointment Setting

Belkins’ appointment setting services include top-of-the-funnel B2B lead generation. Belkins’ basic plan includes a maximum of 750 prospects while their midline package includes 1,200 prospects. There is also an option to customize the number of prospects contacted per month.

Lead Research

Belkins offers lead research for those that do not need appointment setting services. For lead research, there is a minimum of 500 prospects, and data enrichment has a minimum of 1,000 prospects. The data available includes demographic, firmographic, and technographic information.

Email Deliverability Services

As an additional service, Belkins will help warm up email domains and fix spam issues. This service is provided for individuals with one email address to larger organizations with up to 50 mailboxes.

The LinkedIn Influencer Program

The LinkedIn marketing options with Belkins include lead generation and LinkedIn page account management to increase engagement and sales opportunites.


Belkins has multiple contracts to choose from depending on the level of service desired; however, pricing is not listed on their website. According to Clutch reviews, Belkins starts pricing at $1000+ per project, with the majority of past and current clients claiming project costs ranged from $10,000 - $49,999.

Why Choose Martal Group

Martal Group vs Belkins Comparison

Scope of Services

As far as B2B lead generation goes, Belkins does not offer services beyond appointment setting meaning you and your sales team will be fully responsible for converting leads into customers. If you are looking for help nurturing and closing more deals, this may not be ideal for you.

Martal Group offers an all-inclusive range of B2B lead generation services that can be customized to fit your sales teams’ needs. Whether you are a tech start-up looking to accelerate growth with little to no sales support or a large organization ready to aggressively expand into the US market, Martal Group is equipped with the tools and experts you need to meet your goals.

Team Structure

For customer-facing projects, Belkins relies on teams mainly based in Ukraine. When it comes to targeting c-suite decision-makers, this can ultimately reduce confidence in your solution. A junior SDR from an off-shored call center will often struggle to pitch a sophisticated tech product or establish the necessary level of trust to build a working relationship.

That’s why Martal Group hires sales executives and copywriters exclusively in the United States and Canada. Our team is experienced in engaging and building rapport with key decision-makers and c-suite executives because we understand how to grab their attention and steer the conversation right into your calendar.

B2B Outreach Strategy

Belkins’ limit on prospect outreach per month could reduce the number of potential opportunities and appointments in a given month. If there is an issue with targeting the right ICP, receiving limited responses from prospects, or unsuccessful positioning in the market then progress may be stagnant. In addition, the lack of follow-up phone calls poses a significant challenge to the qualification process as it is hard to ensure the quality of a lead via email or LinkedIn messaging alone.

At Martal Group, we don’t put limits on the number of prospects we contact. While we take the right measures to ensure we are compliant with CAN-SPAM and CSAL regulations, we base our efforts on your desired level of service. You shouldn’t have to worry about hitting a monthly limit. All you have to focus on is the part of the sales cycle you want your team to handle. Furthermore, you can rest assured that you are receiving well-vetted leads as we have expert sales executives qualifying prospects before your appointment is set.

Software Tools

Finally, Belkins’ LinkedIn marketing strategy relies on Lempod, a platform that employs “pods” of LinkedIn users to increase engagement. Lempod has procedures in place to help mitigate risk, but there are algorithms for tracking ingenuous behavior. LinkedIn can catch on to fake engagement which could have a negative impact on your company’s page and your analytics in the future.

We don’t use pods to drive results. Martal Group is hyper focused on B2B lead generation. All of our strategies to increase engagement are organic and only initiated through trusted software tools that ensure genuine interactions and compliance with LinkedIn.

Martal Group for Outbound B2B Lead Generation

About Martal Group

Martal Group has been serving the tech industry exclusively since 2009 making it one of the most experienced B2B lead generation companies in the market today. Whether you are the founder of a tech start-up with a vision of accelerated growth or a well-established brand looking to expand your partnerships, Martal Group can help you close deals faster.

With three tiers to choose from, you have access to a wider range of B2B lead generation services at Martal Group that goes beyond appointment setting into presenting solutions, overcoming objections, closing deals, and managing accounts.

Martal Group Core Team Location

Martal Group sales executives and copywriters are based in the USA and Canada to ensure your entrance or continued efforts to increase your market share in North America is a seamless process. The sales team uses multiple channels for outbound outreach including emails, LinkedIn, and phone calls to maximize engagement opportunities. Your ideal client profile (ICP) is used to create target lead lists with powerful intent data and the most up-to-date information available.

Martal Group Services Offered

  • Tier 1

    Martal Group’s lead generation plan includes precision targeting for your ICP, personalized omnichannel campaign sequences, structured lead qualification based on client criteria, and appointment setting for ideal prospects.

  • Tier 2

    The second tier in Martal Group’s service plans includes everything mentioned in the first tier along with assistance in closing deals and onboarding new customers generated through the sales team’s efforts.

  • Tier 3

    Martal Group’s most inclusive plan is great for B2B tech companies that don’t have a dedicated sales team or that need a specia- lized team for the North American market as it provides account management in ad- dition to tier two services.

Martal group

Due to our unique structure, Martal Group does not list pricing. Martal Group is the only B2B lead generation company that offers pay-per-lead hybrid options to ensure you are getting the best possible return on your investment.

You can contact us for an assessment of your customized B2B lead generation pricing.

Is Martal Group Right For You?

About Martal Group

Are you ready to grow your tech company with more clients?

Have you been struggling to find an outbound strategy that drives results? If so, then partnering with Martal Group can lead to an engaging B2B lead generation process that will fill your pipeline with prospects looking for your solution.

Discover how Martal Group can help you skip the prospecting process and scale your tech company faster. Book a 30-minute consultation today.

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