About Cience

Founded in 2015, Cience provides inbound and outbound B2B lead generation services. Aside from multichannel campaigns, Cience also curates data-driven lead lists and offers CRM solutions through a partnership with HubSpot.

Cience focuses purely on the beginning stages of the sales cycle up to setting appointments with qualified prospects.

Data researchers, sales development representatives, and copywriters are based in Mexico, Ukraine, and the Philippines

  • Founded 2015
  • Avg Sales Rep experience (years)
  • Core team location — where is your client facing team based Ukraine, Mexico, Philippines

Cience Services Offered

Sales Data Solutions

Customized B2B lead lists are assembled by Cience on a cost-per-contact basis. Cience states that data points will include demographic, firmographic, technographic and psychographic information as well as event triggers and lead scoring.

Outbound SDR

Cience’s outbound team handles prospecting, campaigning, qualifying, and scheduling appointments for B2B sales cycles. Each month, Cience will reach out to 25 - 250 accounts with 5 -25 touchpoints per sequence using a combination of emails, phone calls, social media, chats, and advertisements.

Inbound SDR

For those that have an inbound pipeline already established, Cience provides outsourced SDRs. The Cience team will qualify prospects through live chat conversations and following up with online form submissions in an effort to turn MQLs into SQLs. Cience guarantees 40 hours of work per week from their inbound sales team.

CRM Services

Cience will migrate and integrate your marketing, sales, and customer data into HubSpot’s CRM platform. This process will also include data validation, updates, and enrichment.


Cience does not provide pricing on their website. They have four different packages available to match their services. Clutch shows projects start at $1000+.

After examining the most recent reviews, clients that have disclosed pricing generally quoted paying anywhere from around $4,200 to nearly $9,000 a month for sales development services.

Why Choose Martal Group

Martal Group vs Cience Comparison

Sales Research

Martal Group
Total Reviews: 99
Total Reviews: 90

Team Structure


Even some of the positive reviews for Cience mention English language barriers creating issues in the copywriting process.With every grammatical error you lose 7% of prospects reading your emails which is a heavy price to pay in outbound B2B lead generation.

This can make it hard to build trust and rapport with key decision-makers that are often turned off by any means of unprofessional or poorly structured communication. Campaign sequences will require extra attention for proofing and rewording to ensure your message is grammatically correct and aligns with your value proposition.


While offshoring is a pretty popular tactic for B2B lead generation services, at Martal Group, we believe that outsourcing shouldn’t mean you have to sacrifice quality. All of our sales executives and copywriters are from the United States and Canada, and they are experts in communicating your unique position in the market to various audiences through emails, LinkedIn and over the phone. Martal Group’s goal is to integrate with your current team seamlessly without the need to micromanage the process.

Team Size


An additional concern is the number of outsourced staff on one Cience team. While having five or more people working on your outbound appointment setting strategy might seem highly rewarding, this can cause delays in prospecting, launching campaigns, and making necessary adjustments to improve performance.


After over a decade of providing sales development services for various tech companies, we have found that smaller, well-trained teams are more efficient in outbound B2B lead generation than larger teams with less experience. That’s why Martal Group focuses on quality rather than quantity when it comes to picking your dedicated sales executives. We hire those that have years of experience in business development and a proven track record.

Scope of Services


Cience offers a variety of DIY options including personalized lead lists and data enrichment for your current database as well as top-of-the-funnel solutions for inbound and outbound services. However, they do not provide services beyond appointment setting that can be highly beneficial to tech companies that are just starting out or that are overstretched in their sales department.


We know that as your company grows, you and your team might not have the availability to grow your staff fast enough to keep up with demand. Martal Group offers sales development services that go above and beyond most other lead generation teams. Not only will our expert sales representatives bring you qualified appointments, but they will also help you close the deal and set the account up for success.

Martal Group for Outbound B2B Lead Generation

About Martal Group

Martal Group has been serving the tech industry exclusively since 2009 making it one of the most experienced B2B lead generation companies in the market today. Whether you are the founder of a tech start-up with a vision of accelerated growth or a well-established brand looking to expand your partnerships, Martal Group can help you close deals faster.

With three tiers to choose from, you have access to a wider range of B2B lead generation services at Martal Group that goes beyond appointment setting into presenting solutions, overcoming objections, closing deals, and managing accounts.

Martal Group Core Team Location

Martal Group sales executives and copywriters are based in the USA and Canada to ensure your entrance or continued efforts to increase your market share in North America is a seamless process. The sales team uses multiple channels for outbound outreach including emails, LinkedIn, and phone calls to maximize engagement opportunities. Your ideal client profile (ICP) is used to create targeted lead lists with powerful intent data and the most up-to-date information available.

Martal Group Services Offered

  • Tier 1

    Martal Group’s lead generation plan includes precision targeting for your ICP, personalized omnichannel campaign sequences, structured lead qualification based on client criteria, and appointment setting for ideal prospects.

  • Tier 2

    The second tier in Martal Group’s service plans includes everything mentioned in the first tier along with assistance in closing deals and onboarding new customers generated through the sales team’s efforts.

  • Tier 3

    Martal Group’s most inclusive plan is great for B2B tech companies that don’t have a dedicated sales team or that need a specia- lized team for the North American market as it provides account management in ad- dition to tier two services.

Martal group

Due to our unique structure, Martal Group does not list pricing. Martal Group is the only B2B lead generation company that offers pay-per-lead hybrid options to ensure you are getting the best possible return on your investment.

You can contact us for an assessment of your customized B2B lead generation pricing.

Is Martal Group Right For You?

About Martal Group

Are you ready to grow your tech company with more clients?

Have you been struggling to find an outbound strategy that drives results? If so, then partnering with Martal Group can lead to an engaging B2B lead generation process that will fill your pipeline with prospects looking for your solution.

Discover how Martal Group can help you skip the prospecting process and scale your tech company faster. Book a 30-minute consultation today.

Schedule a consultation