About Operatix

Operatix is a specialized lead generation agency providing outsourced Sales Development Representative (SDR) services, primarily catering to the B2B software industry.

With a focus on accelerating growth and generating revenue across global markets, Operatix employs a team of SDRs to support in-house teams with outbound sales development and lead qualification.

  • Founded 2012
  • Avg Sales Rep experience (years)
  • Core team location — where is your client facing team based The United Kingdom and the United States

Operatix Services Offered:

Outbound Sales Development

Operatix's Outbound Sales Development service aims to provide a more predictable sales funnel by proactively building pipelines and nurturing leads into sales-qualified opportunities. Multichannel campaigns, including tailored email outreach and social selling, are executed by SDRs that contact, engage, and introduce qualified prospects to in-house sales teams.

Marketing Acceleration

In addition to its outbound solution, Operatix offers a Marketing Acceleration service to help B2B software vendors develop a comprehensive inbound marketing program.

Inbound Lead Qualification

For those looking for a more focused solution, Operatix also provides an Inbound Lead Qualification service. This strategic approach is designed to boost efficiency in the early stages of the inbound sales cycle.


While pricing is unavailable on Operatix’s site, the typical projects range from $10,000 to $49,000, as reported by clients on Clutch.

Why Choose Martal Group

Martal Group vs Operatix Comparison

Sales Research

Martal Group
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Total Reviews: 32

Scope of Service

Most lead generation agencies centralize their services on prospecting and appointment setting, often leaving a support gap in the later stages of the sales cycle. For growth-minded companies, partnering with an agency that offers comprehensive services is crucial for maintaining momentum and a seamless sales journey.


In line with the more common lead generation agency model, Operatix focuses on the early stages of prospecting and lead qualification, setting the stage for clients' in-house teams to negotiate and close deals.


Martal Group offers a more holistic service model, covering the entire sales journey. Our Tier 2 package extends beyond initial lead generation, incorporating the expertise of senior sales executives skilled in the entire process, from initial engagement to deal closure. Our comprehensive strategy ensures continuous support, guiding prospects through every step towards a successful contract signing and providing a seamless transition through all stages of the sales cycle.

Team Location

The debate between remote and on-site team structures is more relevant than ever, and this is just as true for in-house teams as it is for outsourced ones. When choosing a lead generation partner, assessing the team structure can provide a vantage point into the overall strategic planning and execution of lead generation campaigns.


Operatix has embraced an on-site team structure, with a significant portion of its workforce based in Dallas, TX, and Fleet, UK. This strategy allows for close-knit collaboration and real-time communication. However, hiring an office-bound team limits an agency’s available talent pool to those within commuting distance, which can leave a lot of top performers on the table.


In contrast, Martal Group champions a fully remote team, with 80 percent of our sales executives based in North America and the remainder spread across Western Europe and LATAM. In doing so, we are able to leverage the unique strengths and insights of professionals from a wide range of backgrounds and cultures, enhancing our ability to understand and cater to a diverse client base with innovative solutions.

Level of Sales Experience

While outsourcing can reduce expenses and increase efficiency, the true value and potential of an outsourced team are significantly influenced by its members' experience levels. Factoring in each representative's average years in the field makes it easier to gauge the team’s proficiency in generating high-quality leads.


Operatix opts for a team primarily composed of entry-level SDRs to conduct its clients' campaigns. While these entry-level SDRs can be highly motivated and adaptable, they require additional training and support to reach their full potential, especially when dealing with more complex sales scenarios and sophisticated clients.


At Martal, we prioritize depth of experience by hiring professionals who bring an average of three to five years of sales experience. Our strategic hiring process allows us to assemble high-performing teams with substantial industry knowledge and expertise. Senior sales executives at Martal are not just familiar with the nuances of lead generation; they're adept at steering conversations, anticipating and addressing objections, and guiding prospects through the sales funnel toward a successful close. This level of experience ensures that Martal's team can provide sophisticated, insightful, and effective sales strategies in over 50 different markets.

B2B Lead Generation Strategy

Traditional tactics like telemarketing and mass-blast emailing no longer produce results, and even personalization at scale is losing its effectiveness. Lead generation agencies that adapt their strategies to the ever-evolving expectations of today's buyers can increase conversion rates for their clients and improve the overall purchasing experience.


Operatix has maintained a traditional stance in its outbound lead generation, tailoring outreach based on fundamental data points like title, company size, and industry. At Operatix, SDRs contact leads through a series of calculated touchpoints, relying on a volume-based approach to increase engagement.


Martal Group has embraced the shift towards modern lead generation strategies that align with the sophisticated needs of today's B2B buyers. Our sales executives customize outreach with detailed psychographic and technographic insights to deliver prospect-centric messaging to each decision-maker. By building rapport quickly and effectively with key decision-makers through our proven, tailored lead generation strategy, we’ve doubled conversion rates for our clients.

Prospecting Process

Outbound outreach is more challenging than ever before. B2B buyers are being bombarded with messages across every possible channel, resulting in an acuity case of marketing fatigue. Cutting through the noise is the only way to engage these desensitized buyers effectively, but to do so requires deep insights into online behaviors. Lead generation agencies with access to advanced prospecting platforms can help B2B companies increase engagement through outbound activity and, ultimately, raise conversion rates.


Operatix employs a contact-driven prospecting approach, targeting decision-makers based on demographic and firmographic data to increase lead activity and engagement. By understanding the basic characteristics of their target market, Operatix aims to initiate conversations that resonate and capture interest, leveraging the power of traditional, tried-and-true prospecting methods to reach potential clients.


In contrast, Martal sales executives follow a signal-driven prospecting process that utilizes advanced databases to identify decision-makers who not only match the ideal client profile but also exhibit clear buyer intent signals. This method focuses on engaging prospects actively moving through the buyer’s journey, thereby increasing the likelihood of conversion. Martal's strategy ensures that interactions are relevant and timely, making each outreach effort more impactful and improving the overall efficiency of the sales process.

Martal Group for Outbound B2B Lead Generation

About Martal Group

Martal Group has been serving the tech industry exclusively since 2009 making it one of the most experienced B2B lead generation companies in the market today. Whether you are the founder of a tech start-up with a vision of accelerated growth or a well-established brand looking to expand your partnerships, Martal Group can help you close deals faster.

With three tiers to choose from, you have access to a wider range of B2B lead generation services at Martal Group that goes beyond appointment setting into presenting solutions, overcoming objections, closing deals, and managing accounts.

Martal Group Core Team Location

Martal Group sales executives and copywriters are based in the USA and Canada to ensure your entrance or continued efforts to increase your market share in North America is a seamless process. The sales team uses multiple channels for outbound outreach including emails, LinkedIn, and phone calls to maximize engagement opportunities. Your ideal client profile (ICP) is used to create targeted lead lists with powerful intent data and the most up-to-date information available.

Martal Group Services Offered

  • Tier 1

    Martal Group’s lead generation plan includes precision targeting for your ICP, personalized omnichannel campaign sequences, structured lead qualification based on client criteria, and appointment setting for ideal prospects.

  • Tier 2

    The second tier in Martal Group’s service plans includes everything mentioned in the first tier along with assistance in closing deals and onboarding new customers generated through the sales team’s efforts.

  • Tier 3

    Martal Group’s most inclusive plan is great for B2B tech companies that don’t have a dedicated sales team or that need a specia- lized team for the North American market as it provides account management in ad- dition to tier two services.

Martal group

Due to our unique structure, Martal Group does not list pricing. Martal Group is the only B2B lead generation company that offers pay-per-lead hybrid options to ensure you are getting the best possible return on your investment.

You can contact us for an assessment of your customized B2B lead generation pricing.

Is Martal Group Right For You?

About Martal Group

Are you ready to grow your tech company with more clients?

Have you been struggling to find an outbound strategy that drives results? If so, then partnering with Martal Group can lead to an engaging B2B lead generation process that will fill your pipeline with prospects looking for your solution.

Discover how Martal Group can help you skip the prospecting process and scale your tech company faster. Book a 30-minute consultation today.

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