About SalesHive

SalesHive is a B2B sales agency primarily serving high-growth companies.

With a strategy centered around remote SDRs, SalesHive aims to streamline the lead generation process, emphasizing the reduction of the high costs and complexities typically associated with building and training internal teams.

  • Founded 2016
  • Avg Sales Rep experience (years)
  • Core team location — where is your client facing team based The United States

SalesHive Services Offered:

Cold Calling

SalesHive's Cold Calling service focuses on high-volume, traditional B2B outreach. Their US-based team, trained specifically for B2B interactions, makes over a thousand calls weekly, aiming to secure sales meetings through persistence and a high number of touchpoints.

Email Marketing

The Email Marketing service by SalesHive is designed to create custom cold email campaigns that resonate with the target audience. Once engagement is achieved, their team of responders takes over lead nurturing and meeting coordination, streamlining the transition from lead generation to sales engagement.

LinkedIn Outreach

Through its LinkedIn Outreach service, SalesHive leverages the platform's networking capabilities to expand clients' reach and generate high-quality meetings. Its sales team’s LinkedIn lead generation strategy includes enhancing profiles, adding connections, and engaging prospects with various activities like follow-up messages, endorsements, and profile views.


SalesHive offers monthly pricing plans beginning at $6,000 for the Starter Package, which focuses on email and LinkedIn outreach (no cold calling).

The Growth Package at $8,000 includes a phone and email outreach without the use of LinkedIn, and the Crush Package at $12,500 per month provides the full multichannel campaign strategy.

Why Choose Martal Group

Martal Group vs SalesHive Comparison

Scope of Service

Navigating the B2B sales cycle requires a nuanced approach, where all stages are pivotal; however, most lead generation companies focus solely on prospecting and appointment setting. While these early stages are typically the most challenging, a sudden increase of qualified leads produced by an outsourced team can leave an in-house team scrambling to keep up. Choosing a lead generation partner that provides support throughout the entire sales cycle makes it easier for growth-minded companies to scale fast.


SalesHive specializes in lead generation, offering services that focus on securing sales meetings through targeted outreach. Once an appointment is set, the client's in-house team navigates the journey from the first discovery call to the final deal closure.


Martal Group’s tiered service model spans the entire sales cycle, including engaging prospects through presentations, negotiations, and, ultimately, closing deals. By providing support at every stage, we help our clients scale quickly without the need to hire additional sales professionals.

Level of Sales Experience

Outsourcing can streamline operations and reduce costs, but the team's experience level significantly influences the true value of the partnership. Assessing a lead generation company’s new hire requirements can provide a better understanding of each sales professional’s average years of experience.


SalesHive adopts a flexible approach to building its team, preferring candidates with prior outbound B2B sales experience, though it's not a strict requirement for employment. This more open-ended hiring process allows SalesHive to bring in fresh talent with new perspectives. However, the varying experience levels may require additional training and coaching to help the SDRs reach their full potential, especially in complex sales scenarios or when interacting with B2B decision-makers.


Martal prioritizes depth of expertise in team composition by hiring professionals with three to five years of sales experience. Our more stringent selection process enables us to build high-performing teams composed of senior sales executives. These professionals possess the advanced skill sets required to implement ROI-driven sales strategies effectively for our clients in over 50 markets.

Prospecting Process

Buyers are bombarded with outreach from all directions, making prospecting harder than ever before. The ability to engage ideal clients amidst the ever-increasing noise of outbound activity is a defining factor of a productive campaign. Understanding each lead generation company’s prospecting process will help determine which partner may have great success in reaching the target audience.


SalesHive employs a contact-driven prospecting approach, where SDRs utilize demographic and firmographic data to align the ideal client profile with specific characteristics like title, company size, and industry. While this approach is grounded in solid data-driven principles, it primarily relies on the breadth of contact data to initiate the sales process.


Martal, on the other hand, adopts a signal-driven prospecting process. Leveraging one of the most advanced databases available, our sales executives identify decision-makers who match the ideal client profile and exhibit clear buyer intent signals. This strategy transcends mere contact data, targeting prospects actively engaged in the buyer’s journey. By doing so, we’re able to minimize outbound activity while maximizing each message's impact, effectively doubling our clients’ conversions.

B2B Lead Generation Strategy

There’s no doubt that B2B purchasing behaviors have evolved drastically over the past few years. Volume-based lead generation strategies are no longer working, and even personalization at scale is losing its momentum. That’s why partnering with a lead generation company that aligns its strategy with the current B2B buyer trends is essential.


SalesHive adheres to a traditional outbound strategy with a strong emphasis on the number of touchpoints made daily. While tried and tested, this method relies on anywhere between 150 to 400 touches per day to book qualified meetings. Such a large volume of interactions can quickly fatigue a target audience and hamper future engagement rates.


Martal Group embraces a modern approach to outbound lead generation. Our strategy is deeply rooted in understanding and engaging the target market through prospect-centric tactics. By employing methods like psychographic list-building and technographic campaign segmentation, our sales executives tailor their outreach with precision. We also incorporate innovative engagement strategies like Lunch and Learn meetings that provide value to potential clients upfront while setting the stage for more meaningful conversations.

Industry Specialization

Industry specialization is a critical factor in B2B sales, where understanding a sector’s unique challenges and opportunities can significantly enhance a campaign's performance. A lead generation company with relevant industry knowledge and experience can expedite onboarding, improve campaign results, and ensure a seamless transition for prospects moving through the pipeline.


SalesHive serves a broad customer base, with its SDRs managing campaigns across a diverse range of industries, from travel agencies to manufacturers. While this breadth allows for a wide service reach, it necessitates a more generalized lead generation strategy. Developing a productive outbound campaign with SalesHive may require continuous coaching and monitoring to ensure they fully grasp the specific demands of the target industry.


Martal Group, on the other hand, specializes in the B2B tech industry. With over a decade in tech sales, Martal's team brings a wealth of experience, having successfully navigated lead generation campaigns for over 2,000 brands in 50 different sectors. This niche focus equips our executives with a deep understanding of the tech sector's nuances, enabling us to offer strategies that are not only tailored but also backed by years of industry-specific insights and success.

Martal Group for Outbound B2B Lead Generation

About Martal Group

Martal Group has been serving the tech industry exclusively since 2009 making it one of the most experienced B2B lead generation companies in the market today. Whether you are the founder of a tech start-up with a vision of accelerated growth or a well-established brand looking to expand your partnerships, Martal Group can help you close deals faster.

With three tiers to choose from, you have access to a wider range of B2B lead generation services at Martal Group that goes beyond appointment setting into presenting solutions, overcoming objections, closing deals, and managing accounts.

Martal Group Core Team Location

Martal Group sales executives and copywriters are based in the USA and Canada to ensure your entrance or continued efforts to increase your market share in North America is a seamless process. The sales team uses multiple channels for outbound outreach including emails, LinkedIn, and phone calls to maximize engagement opportunities. Your ideal client profile (ICP) is used to create targeted lead lists with powerful intent data and the most up-to-date information available.

Martal Group Services Offered

  • Tier 1

    Martal Group’s lead generation plan includes precision targeting for your ICP, personalized omnichannel campaign sequences, structured lead qualification based on client criteria, and appointment setting for ideal prospects.

  • Tier 2

    The second tier in Martal Group’s service plans includes everything mentioned in the first tier along with assistance in closing deals and onboarding new customers generated through the sales team’s efforts.

  • Tier 3

    Martal Group’s most inclusive plan is great for B2B tech companies that don’t have a dedicated sales team or that need a specia- lized team for the North American market as it provides account management in ad- dition to tier two services.

Martal group

Due to our unique structure, Martal Group does not list pricing. Martal Group is the only B2B lead generation company that offers pay-per-lead hybrid options to ensure you are getting the best possible return on your investment.

You can contact us for an assessment of your customized B2B lead generation pricing.

Is Martal Group Right For You?

About Martal Group

Are you ready to grow your tech company with more clients?

Have you been struggling to find an outbound strategy that drives results? If so, then partnering with Martal Group can lead to an engaging B2B lead generation process that will fill your pipeline with prospects looking for your solution.

Discover how Martal Group can help you skip the prospecting process and scale your tech company faster. Book a 30-minute consultation today.

Schedule a consultation