Why More Companies Are Outsourcing B2B Sales

Lead generation is the cornerstone of any company looking to grow and outperform its competition. It’s a straightforward approach to enhancing brand visibility, establishing trust, and boosting profits.

Companies often find themselves stuck between two options:

In-house hiring or using a lead generation service.

While in-house hiring may have some advantages, it remains a risky option considering the significant upfront financial costs. It’s also a time-consuming process with no guarantees that the team you’re gathering will help your company move forward.

On the other hand, working with a lead generation partner is the ideal solution to overcome all those shortcomings.

Here are four reasons why you should hire a lead generation service:

1. Proven Expertise

Let’s face it:

It’s impossible to keep up with all the knowledge in your industry on your own and stay ahead of the competition. At the same time, you can’t risk hiring inexperienced lead gen specialists and just wish for the best.

To curate a lead list that helps you reach your sales goals, you need to have the right team on your side.

The biggest advantage you’ll gain by outsourcing lead generation to an agency is experience and skills. A lead generation service will offer you a team of professionals with extensive knowledge and concrete achievements with similar companies in your industry.

2. Knowledge of Tools and Strategies

A lead generation partner will use different techniques to enrich your marketing collateral and attract the best prospects to your business. They also have all the necessary tools and technology under their belt to ensure a smooth sales process with maximum efficiency.

They’ll know which sales and marketing strategies work best for your company. But more importantly, they’ll know when and how to use each one of them.

For example:

A qualified lead generation team will implement advanced sales methods such as intent-based marketing, cold calling, email marketing, prospecting on LinkedIn, etc. All of which can later be part of a multichannel approach in the sales process.

3. Large Database of Prospects

The best lead generation agencies have their own leads databases to help you reach your target audience quickly. They’ll offer you access to endless potential customers in your industry to accelerate your sales cycle.

For instance:

At Martal Group, we have 4 databases of over 100M contacts that we worked on gathering over the past years. But unlike many lead generation services, we’ve always prioritized data quality over quantity to increase our clients’ chances of success.

4. Affordability

Outsourcing lead generation to a professional team is the ideal, low-cost solution to hit your lead generation goals with ease. Because the alternative would be gambling your company’s future on new hires who might fail to meet your expectations.

But that’s not the only reason you should use a lead generation service.

A lead generation partner will also improve lead quality and help you exploit new business opportunities. Which maximizes your revenue and reduces your cost-per-lead (CPL) significantly.