Martal
Outbound campaigns lead generation Clickworker – Martal Group
Clickworker
by Martal team
About Clickworker
Company Target & Verticals
companies, managing complex
AI projects.
Clickworker is a leading micro tasking marketplace, being ranked the top company in crowdsourcing niche. Clickworker’s cloud technology platform provides data management and web research services as well as AI algorithms training.
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Industry Publishing
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Company Size 200
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Headquarters CA, USA
Responsible Team:
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Brennan Farrell11 y. in B2B sales, Raleigh, NC -
Vito Vishnepolsky20 y. in B2B sales, Toronto, ON
Solution
What was the scope of Martal involvement
Clickworker sales team defined the target customers profile for the company service line, and we at Martal Group developed a go to market strategy for every target segment. Today a dedicated team of three executives oversees the whole sales and marketing process for Clickworker.
The team attends trade shows where they represent Clickworker, creates prospect lists, and runs omni channel outbound campaigns. The contracted team is also nurturing warm leads and closes contracts for Clickworker.
Results & Feedback
The impact of the engagament
Martal Group created a new revenue stream from scratch, closed deals with over 60 companies, created master service agreements with three Fortune 50 companies and was able to support a full marketing and sales operation in the U.S. market. Clickworker have reinforced existing customers relations and acquired new partners as well. As of today, Martal team is managing over 1.2M$ in annual sales.
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3master service agreements
with Fortune 50 companies -
60deals
with new companies
Project management performance
The teams have a weekly call and share regular updates on the project and pipeline status. Teams also use email, Microsoft teams, WhatsApp messaging and video conferences to stay in touch.
Sales strategies used
Our sales team has built two different workflows that drive prospect engagement. We practice Account Based Marketing (shortlisting target accounts and reaching the right stakeholder at the right company) and we are running email, LinkedIn, and cold calling campaigns targeting Data Scientists.
Clickworker