Martal
Technology
Education and training
Web Development and UI / UX
Healthcare/Medical
Logistics and Supply Chain
Information Technology
Insuretech and Financial Services
Marketplaces
Software Development
E-commerce and retail
AI and Machine Learning
Energy and Solar
Manufacturing
Security and Surveillance
Digital Marketing Agency
Transportation
MSP
Telecom
B2B SaaS
Cybersecurity
HR tech
Fintech
Cleantech
Consulting
Lead Generation Agency | New Zealand
Expand Into New Markets With a Pipeline Full of Qualified Leads
a Consultation
-
Launch in 2 Weeks -
Results in 30 Days -
Up to 960 Qualified Leads Yearly
Challenges Our Lead Generation Services Solve for NZ Companies
- Low Quality Leads
- Limited Resources
- Limited Market Reach
- Longer Sales Cycles
- Market Competition
The right lead generation partner turns these hurdles into a clear path forward, so you can focus on closing deals, not chasing them.
Lead Generation Services Built to Scale
a Consultation
More Qualified Leads
Increase sales-qualified leads by up to 66% through coordinated outreach to decision makers in larger, higher-value markets.
Faster Deal Velocity
Engage buyers earlier and shorten sales cycles by up to 25% with intent-driven prospecting and senior-led follow-up.
Lower Cost to Scale
Avoid the cost and delay of international hiring while reducing sales costs by up to 65%.
Proven Lead Generation Services for B2B
AI and Machine Learning
Full Case Study
B2B SaaS
Full Case StudyA Lead Generation Agency You Can Count On
Outreach is strategically coordinated across email, LinkedIn, and cold calls, tailored to each ICP to generate sales-qualified leads that drive measurable growth.
Data & Control
PROSPECT DATA
Validation + CRM
GTM ENGINE
GTM CAMPAIGN
ORCHESTRATION
outreach
Email | LinkedIn | Calls
QUALIFIED
B2B Leads and
Booked Meetings
Expert sales executives with 3+ years of B2B experience handle full-cycle prospecting, so every interaction moves prospects closer to a decision.
Our onshore sales teams in North America, Europe, and LATAM bring the cultural fluency and timezone alignment needed to turn outreach into authentic conversations that convert.
Our proprietary AI SDR enhances every interaction using signal-driven prospecting and real-time optimization, built on 15 years of outbound expertise.
Signal-Driven
Prospecting
(Smart sequencing across
channels)
AI-POWERED
ORCHESTRATION
(Smart sequencing
across channels)
Automated
Optimization
(Real-Time Multivariate
Testing)
HUMAN-LED
EXECUTION
Martal has executed outbound programs across over 50 industries, reducing trial-and-error and accelerating predictable, high-quality pipeline growth.
Technology
Software Development
MSP
Education and training
E-commerce and retail
Telecom
Web Development and UI / UX
AI and Machine Learning
B2B SaaS
Healthcare/Medical
Energy and Solar
Cyber Security
Logistics and Supply Chain
Manufacturing
HR tech
Information Technology
Security and Surveillance
Fintech
Insuretech and Financial Services
Digital Marketing Agency
Cleantech
Marketplaces
Transportation
Consulting
Success Across
50+ Industries
What Clients Say About Our Lead Generation Services
“We saw a clear increase in qualified leads entering our pipeline, which directly resulted in several new client contracts.”
“I had a fantastic experience working with Martal Group! Their project management was top-notch and the consultants working on the project were brilliant.”
“Martal Group helped us build a consistent top-of-funnel pipeline targeting our ideal customer profiles. Within the first 60 days, their outreach efforts resulted in multiple qualified sales conversations with small, mid-market and enterprise prospects.”
How Our Lead Generation Process Works
Align & Strategize
- Meet your sales experts
- Set ICPs and target markets
- Attend your kickoff strategy session
Execute & Monitor
- Approve campaign messaging
- Launch outreach across all channels
- Start weekly performance calls
Optimize & Scale
- Identify high-quality leads ready to talk
- Analyze outreach performance
- Optimize campaigns for revenue-driven results
Award-Winning Lead Generation Services
New Zealand Lead Generation Service Plans
Tier 1
Lead generationLead generationCreate customized target lists and marketing campaigns, monitor prospect engagement and initiate outbound calls.Get qualified leads delivered to your CRM.
Tier 2
Lead generation & Customer onboardingLead generation & Customer onboardingBuild your deal flow, develop customized offers, facilitate closing process, negotiate with prospects and onboard new clients.
Tier 3
Lead generation, Customer onboarding & Account managementLead generation, Customer onboarding & Account managementBuild your deal flow, facilitate customer acquisition, create and execute long- term strategy for maximizing customer value.
Partner With Lead Generation Experts
FAQs: Lead Generation Services in New Zealand
What makes Martal different from other lead generation agencies in NZ?
Martal combines onshore sales expertise, omnichannel outreach, and AI-assisted prospecting to deliver predictable sales-qualified leads. Our campaigns are tailored to each client’s ideal customer profile (ICP) and market, ensuring high relevance and engagement. Unlike many agencies, we assign senior sales executives to manage outreach, follow-up, and lead qualification.
How quickly can I start generating qualified leads?
Most clients begin seeing qualified leads within the first 30 days. We follow a structured roadmap starting with strategy alignment, ICP definition, and campaign setup. By combining email, LinkedIn, and cold calling, we launch outreach quickly and efficiently. Performance is monitored continuously, allowing us to refine campaigns in real time for faster results. This means your team can start engaging high-quality prospects almost immediately.
Can Martal handle multiple industries or complex offers?
Yes. Our teams have executed successful campaigns across 50+ industries, including technology, finance, professional services, and manufacturing. We adapt to different offers, buyer personas, and decision-making processes, ensuring outreach resonates with the right audience. Whether you’re launching a new product or scaling an existing service, we tailor every campaign to maximize engagement and conversions.
What channels does Martal use for outreach?
We run coordinated multi-channel campaigns across email, LinkedIn, and cold calling, carefully tailored to each ICP. Our AI SDR tools support human teams by optimizing targeting and prioritization in real time, but every interaction is human-led for authenticity and strong engagement. This approach allows us to reach prospects where they are most receptive while maintaining high deliverability and response rates.
How does Martal ensure the quality of leads?
Every lead is qualified according to your ICP and specific buying signals, not just names on a list. Our senior sales executives verify, nurture, and prioritize leads to ensure they are ready for your sales team. We continuously monitor performance and adjust outreach strategies based on engagement data and campaign results. This approach ensures you’re not wasting resources on low-quality prospects.