How to Successfully Outsource Your Email Marketing

Lead generation has become one of the biggest challenges for businesses today, especially considering how competitive and costly some marketing techniques can be.

Outsourced email marketing is a great alternative and an excellent marketing strategy used by most brands worldwide. It’s a cost-effective, sustainable technique to fill your sales funnel and keep your business running without much involvement on your part.

What Does Outsourcing Email Marketing Mean?

Managing email marketing in-house can seem like a promising endeavor, but one peek into the interworkings reveals a mess of challenges and missing pieces. 

When you outsource email marketing and bring in a specialist or agency, you get their experience and advanced tools. This means your email campaigns will be carefully designed, your strategies will stay current with the latest trends, and your results will be set up for success.

Top 5 Reasons Why You Should Outsource Email Marketing

Email campaigns often make the difference between a brand that stands out and one that fades into the background. Outsourcing email marketing can truly boost your business. Here’s why delegating this critical task can lead to significant benefits:

1. Specialized Expertise: Access a team of professionals who bring deep industry knowledge and advanced skills, ensuring your campaigns are crafted with precision and innovation.
2. Cost Savings: Outsourcing helps cut down on the expenses of hiring, training, and maintaining an in-house team, making it a more cost-effective and predictable choice.
3. Advanced Technology: Leverage cutting-edge tools and platforms that might be too costly or complex to implement on your own, enhancing the efficiency and effectiveness of your campaigns.
4. Scalability and Flexibility: Easily adjust your marketing efforts based on your current needs and goals, without the complications of scaling an in-house team up or down.
5. Enhanced Focus on Core Activities: Free up your internal resources to focus on other critical areas of your business, allowing you to concentrate on strategy and growth while experts handle your email marketing.

How to Choose the Best Outsourced Email Marketing Provider

Selecting the right partner for your email marketing needs can make all the difference in your campaign’s success. Here’s a simple guide to help you find the best provider for your business:

• Check Their Experience: Look for providers with a strong track record and proven success in email marketing. Their past work should show they know how to create effective campaigns.
• Evaluate Their Tools: Make sure they use up-to-date and reliable email marketing tools. These tools should integrate well with your current systems and help optimize your campaigns.
• Understand Their Approach: Check how they plan and run email campaigns, including their methods for targeting, personalizing, and tracking results, to ensure their approach matches your goals.
• Review Their Pricing: Look for clear and transparent pricing with no hidden fees. You want to know exactly what you’re paying for and avoid unexpected costs.
• Assess Their Communication: Choose a provider who communicates clearly and offers strong support. Good communication ensures you stay informed and any issues are resolved quickly.

Outsourcing email marketing improves the way you communicate with your customers, adds a team of experts to your roster, and helps maximize your resources. By picking the right partner, you can make sure your email campaigns convert cold prospects into new customers. 

6 Easy Steps to Outsourcing Email Marketing

Here’s how to run a successful outsourced email campaign in 6 simple steps:

1. Set Your Objectives

Defining your objectives from the start is the first step you should take to ensure the success of your outsourced email marketing. Knowing your goals helps you better manage your expectations and stay on track as you move forward.

It’s also crucial for your objectives to be easily quantifiable to help you evaluate the effectiveness of your outsourced email marketing.

Some of the questions you must answer from the start are:

• How many leads do you need to generate?
• How do you intend to increase sales with these leads?
• How many conversions are you aiming for?
• What metrics will you be tracking later in the process? 

2. Identify The Right Audience

Identifying the right audience will save you a lot of time and money in the long run. It’s the best way to maximize campaign results with outsourced email marketing.

The outsourced sales company you hire will build a list of highly-targeted prospects for an affordable cost. To widen your options, you can include in the list various individuals from the decision-making unit as well as decision influencers.

3. Craft Your Email Templates

The point of this outsourced email campaign is to make a quick lasting impression that increases engagement down the line. Your sales provider will help you with that by crafting highly-engaging subject lines, copy, and attractive landing pages. 

Make sure that the messaging resonates with all target prospects by taking into consideration their business needs and industry differences.

4. Launch Your Email Campaign

It’s now time to launch your outsourced email campaign.

The sales company will prepare to run your email campaign through an email automation platform. They’ll handle everything from planning your email sequence, setting the frequency, defining the best times to send each email, etc.

An excellent way to boost your outsourced email marketing results is to split test landing pages, subject lines, and CTAs from the start. Once the sales partner identifies what works best, they’ll continue to use it as long as it delivers.

5. Measure Your Performance Results

Remember the goals you set in step #1?

It’s now time to measure them to make sure you’re on the right path. 

The outsourced sales team will help you pick the best key performance indicators (KPIs) to monitor your campaign results closely. They’ll also identify which leads are most qualified to convert and focus on them in the rest of the email campaign.

This data enables you to stay on track with your sales objectives and helps you achieve better email marketing results faster in the future.

6. Move The Final List Into a Lead Nurturing Campaign

Congratulations! You’ve successfully made first contact with your future clients…

But the real work has just started. It’s now time to nurture your leads to make the most out of the opportunity. Your outsourced email marketing provider will move the final list of prospects to a new marketing automation campaign.

They’ll then work on engaging each prospect using better crafted messaging to move them further down the funnel.