Martal
Technology
Education and training
Web Development and UI / UX
Healthcare/Medical
Logistics and Supply Chain
Information Technology
Insuretech and Financial Services
Marketplaces
Software Development
E-commerce and retail
AI and Machine Learning
Energy and Solar
Manufacturing
Security and Surveillance
Digital Marketing Agency
Transportation
MSP
Telecom
B2B SaaS
Cybersecurity
HR tech
Fintech
Cleantech
Consulting
Marketplace Lead Generation Services
Qualified Leads That Turn Into Real Sales Conversations
Why Marketplace Lead Gen Breaks Down
Most marketplaces don’t struggle to find leads; they struggle to find the right leads.
Across B2B, 61% of marketers say lead quality is their biggest challenge, and the impact is amplified for marketplace businesses where niche buyers,
two-sided dynamics, and competitive noise widen the gap between MQLs and SQLs.
Martal closes this gap, helping you consistently reach qualified marketplace buyers and turning early interest into sales conversations.
We Serve Marketplace Lead Generation Needs Across Key Subsectors:
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E-commerce platforms -
SaaS marketplaces (e.g., Salesforce AppExchange)
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Cloud service directories
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B2B procurement marketplaces
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Digital product listings (e.g., AWS Marketplace)
E-commerce platforms -
App stores and integrations
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Vertical SaaS ecosystems
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Global B2B directories
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Affiliate and partner marketplaces
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Industry-specific listing sites
Trusted by Companies Worldwide for Marketplace Lead Generation
Why We’re the #1 Choice for Marketplace Lead Generation Services
Reach More In-Market Buyers
Reach More In-Market Buyers
We tap into over 220 million contacts and analyze 10M+ real-time intent signals. That means we’re not guessing, we’re targeting real decision-makers searching for solutions.
Sales Reps Who Know the Industry
Sales Reps Who Know the Industry
Our experts have an average of 3–5 years of B2B sales experience. They’re trained to quickly build credibility with buyers across nearly every industry and position.
Real-Time Optimization with AI
Real-Time Optimization with AI
We use our proprietary AI SDR platform that constantly tests messaging, optimizes outreach, and adjusts campaigns based on what’s working, so our sales experts can scale results faster.
Why Clients Choose Our Marketplace Lead Generation Experts
Martal Group is able to meet with our clients, so they help us operate in the U.S. market. We’re definitely more connected to our existing customers in the U.S. and we’ve acquired new clients as well. … They understand our market and our product. We’ve been impressed with the pipeline they’ve developed for us and with their ability to acquire multinational clients and large corporations in the U.S.
How We Generate Marketplace Leads Ready to Engage
We combine human sales expertise with AI scalability to ramp up your lead generation 3x faster.
Define Your Marketplace Strategy
We map out your ideal buyer profiles using industry data and AI trends, then build a strategy that aligns with your marketplace goals.
Build Buyer Lists with Live Intent
Our team filters through 220M+ contacts to surface best-fit leads based on buying intent signals and key identifying factors. Lists are refreshed weekly to stay relevant.
Launch Personalized Omnichannel Campaigns
Your campaigns go live within 2 weeks via email, LinkedIn, and phone. Every message is tailored by buyer type, industry, and platform.
Optimize Every Step in Real Time
Our AI SDR runs variant tests to refine performance while human experts oversee targeting, outreach, and strategy adjustments.
Qualify and Book Sales-Ready Leads
Our team follows up, qualifies responses, and books meetings directly in your calendar, delivering warm, ready-to-talk prospects.
Book Qualified Meetings Through Our Marketplace Lead Generation Agency
Engage buyers at the right moment with the right message. Martal’s intent-based outreach unlocks a 2x higher conversion rate, giving your marketplace team a stronger path from interest to SQL.
FAQs: Marketplace Lead Generation
What is marketplace lead generation?
Marketplace lead generation is the process of identifying, engaging, and converting the buyers and sellers who participate in — or depend on — a digital marketplace.
This includes targeting decision-makers on both sides of the marketplace ecosystem (supply and demand), reaching high-fit accounts through outbound channels (email, phone, LinkedIn), and booking qualified meetings that support platform growth and liquidity.
How does Martal generate marketplace leads?
We combine AI-powered tools with seasoned sales executives to identify in-market and ideal buyers. Using real-time intent data, we build custom outreach campaigns across email, LinkedIn, and phone to start conversations and book meetings.
How fast can I start seeing results?
Most campaigns launch within two weeks of onboarding. Clients typically begin seeing qualified leads and booked meetings shortly after launch — often within the first two to three weeks.
What makes Martal a top marketplace lead generation agency?
Our edge is in combining human expertise with real-time AI insights. We don’t just send emails — we run smart, adaptive campaigns that focus on timing, intent, and closing power.