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Martal Group:B2B Lead Generation and Sales Blog
Cold Calling vs Cold Emailing in 2026: What Actually Works for B2B Pipeline
Introduction Two numbers dominate every argument about outbound, and they point in opposite directions. RAIN Group finds that 82% of B2B buyers accept meetings at least occasionally with sellers who reach out cold. Saleshandy’s analysis finds that roughly seven in ten decision-makers would rather be approached by email first. Same buyers. Same year. Two conclusions […]
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Creating Online Lexica and Online Glossaries
Online glossaries and lexica generate more SEO Traffic and higher Conversion Rates Corporate identity, crossmedia and workflow, resilience and synergy – the language of the modern world teems with Anglicisms, buzzwords and special terms whose meaning is not immediately clear to everyone. Online lexica and online glossaries can provide relief where internet surfers or media […]
