Abstrakt

Evaluating the scope of service is essential when selecting a lead generation partner, as it highlights the range of tasks the agency can handle. Many agencies focus primarily on the early stages of the sales cycle, such as lead generation and appointment setting; however, this often leaves a critical support gap in the later stages, particularly in closing deals.

Martal

At Martal, we provide a comprehensive scope of services that offers sales support from first contact to the final signature. Our senior sales executives are adept at not only generating and nurturing leads but also advancing them through the sales cycle and successfully closing deals. By offering full-service solutions, we’re able to help our clients scale their revenue without the hassle of hiring, training, and managing additional team members.

The level of sales experience within an outsourced team is pivotal in determining the success of lead generation efforts. While cost efficiency is a significant advantage of outsourcing, the sales team's experience and skill set are crucial for the effective execution of B2B strategies.

Abstrakt

Abstrakt employs individuals with little to no prior sales experience. New hires are provided with a foundational 10-day training program to prepare them for basic lead generation tasks as entry-level SDRs. For B2B companies in need of simple lead engagement and qualification services, Abstrakt’s team may offer suitable support.

Martal

Each sales executive at Martal has a robust background in B2B business development with an average of three to five years of experience. By acquiring talent already knowledgeable in B2B sales, we can give our clients access to top performers with advanced skills in lead nurturing, objection handling, and deal closure based on their target audience or industry.

The geographical location of a lead generation team can influence its ability to harness a diverse and innovative talent pool. While on-site teams can benefit from close-knit collaboration, they might lack the broad perspective and skill set that comes from an international team working remotely.

Abstrakt

The Absrakt team operates out of its headquarters in St. Louis, MO. By focusing on local hiring, Abstrakt may benefit from cohesive team dynamics and streamlined communication. However, an entirely on-site team confines knowledge and expertise to the team’s regional market.

Martal

The Martal team is fully remote, with seasoned sales executives operating across North America, Western Europe, and LATAM. Because of our international presence, we’re able to build teams that not only have regional and industry-specific experience but also match the preferred availability and communication styles of our clients and their prospects.

A lead generation company’s prospecting process is a key indicator of its ability to navigate crowded landscapes and deliver quality leads that align with specific business needs. In an era when buyers are inundated with marketing messages, B2B companies are finding it increasingly harder to engage potential clients. A well-structured prospecting process that prioritizes decision-makers most likely to convert is the most effective way to drive better results and achieve a higher return on investment.

Abstrakt

At Abstrakt, the prospecting process is contact-driven. It leverages demographic and firmographic data, such as industry, company size, and job title, to pinpoint potential leads that align with the ICP. While using data matching to initiate contact with prospects is a tried-and-tested method, it omits factors like interest and intent that can significantly impact engagement and conversion rates.

Martal

Through advanced data analytics, our sales executives at Martal can identify prospects demonstrating active buying intent signals, thus enhancing engagement and conversion rates. Our methodology is built on the fundamental idea that engaging prospects already involved in the purchasing process leads to more meaningful and effective interactions. And based on our data, it works! Our clients' booked meetings have doubled in response to our signal-driven prospecting process.

B2B purchasing behaviors are evolving so rapidly that they are outpacing some of today’s most popular lead generation strategies. Choosing a lead generation agency that shifts its strategy to adapt to buyers’ preferences and trends is essential for businesses aiming to optimize their marketing efforts and achieve substantial growth.

Abstrakt

Abstrakt relies on traditional lead generation methods such as mass emailing and telemarketing to reach broad audiences. Its campaigns aim to increase client lead quantity by targeting a large number of leads with a high volume of touchpoints.

Martal

At Martal, we continuously modernize our lead generation strategies to align with the current market dynamics. By implementing targeted, prospect-centric strategies, our sales executives engage potential clients with purpose, offering value within every interaction. Programs such as our Lunch and Learn meetings have helped our team build instant rapport between our clients and their prospects. We’ve also developed innovative techniques such as competitive displacement campaigns through technographic targeting and intent-based marketing powered by psychographic data that minimize touchpoints while increasing conversions.