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08.02.2024
In the digital age, content marketing has emerged as a cornerstone strategy for businesses aiming to drive sales and enhance customer engagement. Defined as the creation and distribution of valuable, relevant content to attract and retain a clearly defined audience, content marketing goes beyond traditional advertising by focusing on building trust and providing value. This […]
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07.15.2024
Since its inception, AI has been a transformative force across various fields and industries. Especially in sales, artificial intelligence has revolutionized the way businesses operate and interact with prospects and clients. Gartner predicts that over 60% of B2B sales tasks will be automated using AI technologies by 2028. Additionally, a recent study by RAIN Group […]
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06.14.2024
Achieving excellence in sales is a journey that requires a lot of dedication, resilience, and a willingness to learn from the best. There are many ups and downs along the way, and to succeed, you need to keep your skills sharp and your strategies refined. Throughout your journey towards excellence, challenges can come from every […]
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05.27.2024
At Martal, we understand that performance matters when vetting sales partners. That’s why we are committed to delivering tangible results and phenomenal client experiences. Customer opinions often play a key role in assessing the potential outcome of working with a service provider, but it’s becoming increasingly difficult to distinguish fake feedback from real reviews. That’s […]
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02.02.2024
More engagement. Better engagement. More leads. Better leads. More conversions. Customer loyalty. These are the things every modern SaaS brand wants—but how to get them? SEO segmentation is one answer. It can play an important part in a successful lead-generation strategy, improving the quality of your leads, making sure your content ends up in front […]
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01.24.2024
PPC remains vital for lead generation in 2024. As more buyers discover solutions through search and display ads, brands need strategic paid strategies. But simply having active campaigns won’t be enough anymore. To stand out while achieving efficient cost-per-lead now requires savvy optimization, expansive targeting, and constant innovation. This post reveals 8 emerging tactics to […]
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01.15.2024
Curious about leadership training? You couldn’t have picked a better topic to explore! Let’s dive into why this kind of training is a game-changer for businesses and how it morphs good leaders into great ones. Why Leadership Training is a Big Deal One of the main reasons to get a master’s degree is to become […]
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08.14.2023
LinkedIn is a powerful social network for professionals. With over 58 million companies in 2023, it is arguably the platform for forging new business connections. Another stat is that almost 80% of the people you meet on LinkedIn are capable of making business decisions. Meaning those people can decide on their own whether to buy […]
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08.14.2023
The business-to-business (B2B) landscape has undergone a significant transformation in recent years, thanks to the remarkable progress in Artificial Intelligence (AI) technology. This revolutionary technology has left a profound impact across industries, particularly in B2B sales and marketing, where its influence has been nothing short of transformative. From crafting personalized customer experiences to enabling data-driven […]