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  • Moving from Face-to-Face Sales to Online? (Best Sales Practices for Tech Companies)
    10.28.2020
    Moving from Face-to-Face Sales to Online? (Best Sales Practices for Tech Companies)

    Maximizing reach, increasing sales, and building authority when you’re a tech business moving online can be tricky. B2B and B2C tech businesses are both looking to increase customer engagement, grow their lead generation conversions, and in turn, competition is fierce. So, to maximize your new online presence, there are a few guidelines you can follow […]

    admin
    B2B   /   Business   /   Lead Generation   /   Marketing   /   Sales
  • How Outsourcing Lead Generation Leads to Better ROI
    10.28.2020
    How Outsourcing Lead Generation Leads to Better ROI

    It can be tempting to take on lead generation in-house. There’s an insurmountable amount of advice, strategy, courses, and tactics on how to do your own lead generation. But if you stop to consider the cost of conducting your own lead generation strategy, the ROI of outsourcing lead gen really starts to stack up. According […]

    admin
    B2B   /   Lead Generation   /   Marketing   /   North American Market
  • Why Omni-Channel Lead Generation Works
    08.12.2020
    Why Omni-Channel Lead Generation Works

    What does Omni-channel Mean?  Omni is Latin for ‘all’. Omni-channel simply means that you use all of your channels, that blend into  one cohesive experience. For example, using an omni-channel retail strategy means using your social media, in-store service, online retail platform and advertising to attract prospects through the various stages of your sales funnel.  […]

    admin
    B2B   /   Lead Generation   /   Marketing   /   Sales
  • Why Outbound Lead Generation Services Trump Virtual Conferences
    07.15.2020
    Why Outbound Lead Generation Services Trump Virtual Conferences

    In the pre-Covid days, the way most businesses generated leads was either through their inbound marketing and media campaign, or through outbound networking by way of conferences. In our current situation, the latter has become completely obsolete (for obvious reasons). This has left many companies with glaring apertures in their outbound lead generation model. In […]

    admin
    B2B   /   Lead Generation   /   Marketing   /   North American Market   /   Sales
  • Staying Successful During a Crisis for B2B Businesses
    04.28.2020
    Staying Successful During a Crisis for B2B Businesses

    Recently, the world has been ravaged by the ongoing COVID-19 outbreak and the events that followed it. Global economies have suffered deep blows, both small and large businesses have experienced major setbacks and most importantly- people’s lives have changed dramatically.  However, this does not mean that B2B lead generation companies like Martal Group have been […]

    admin
    Articles   /   B2B   /   Business   /   Lead Generation   /   Marketing   /   North American Market   /   SaaS
  • B2B Lead Gen for SaaS Companies in the Age of COVID-19
    04.13.2020
    B2B Lead Gen for SaaS Companies in the Age of COVID-19

    Lead generation for any startup can be tricky, nobody knows that better than companies like ours. The recent series of events transpiring around the globe due to COVID-19 have caused a wave of uncertainty for many businesses. Whether you are a small restaurant or a large multinational, the effects of the global pandemic have been […]

    admin
    B2B   /   Business   /   Lead Generation   /   SaaS   /   Sales   /   Technology   /   Uncategorized
  • Martal Group Named Top Sales Partner
    02.12.2020
    Martal Group Named Top Sales Partner

    Martal Group is excited to announce our recent  industry award  from Clutch as a top sales partner. We serve tech companies in the US and Canada by providing  voice services, email marketing, and content marketing. Working exclusively with small and medium businesses gives us the opportunity to understand each company’s unique perspective and specific challenges.  Clutch is […]

    admin
    B2B   /   Business   /   Lead Generation   /   Marketing   /   North American Market   /   Sales   /   Technology
  • Intent Data: Why We Use It and Why You Should Too
    01.16.2020
    Intent Data: Why We Use It and Why You Should Too

    There has been a recent development in the B2B Sales world that has redefined the way in which sales departments target their prospects. Buyers Intent data has only recently emerged, but in the short time that it’s been in use it has shifted the paradigm of the sales pipeline. Using this data, companies have been […]

    admin
    B2B   /   Business   /   Lead Generation   /   Marketing   /   Sales   /   Technology
  • Top B2B Lead Generation Companies
    10.28.2019
    Top B2B Lead Generation Companies

    MARTAL GROUP has recently had the privilege of being featured among North America’s prominent B2B Lead Generation companies. Martal’s sales partnership and lead generation solutions have helped our clients reach untapped markets and attract new customers. Martal specializes in tech company representation and outbound campaigning, making sure your technology is properly introduced to potential prospects. […]

    admin
    B2B   /   Business   /   Lead Generation   /   North American Market
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