Outbound B2B Lead Generation Strategies | Martal Group
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08.09.2022
Every department has its own vocabulary. Accountants are talking about credits and debits while the dev team chatters about bugs and cookies. The unique language we speak around our co-workers not only unifies objectives and discussions but also gives us a sense of camaraderie and confidence in our work. Like every other department, sales and […]
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07.29.2022
Internet users have developed a strong resistance to any outreach attempt online. As a consequence, outbound lead generation is becoming more challenging while it requires a lot of skills and expertise. On the flip side: Inbound lead generation has increased in popularity and become the go-to strategy for many modern businesses. It’s a highly effective […]
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07.29.2022
Lead generation has seen a huge increase in popularity due to the outstanding benefits it has to offer. Consequently, it has become the #1 priority for all-size companies across a lot of industries. Generating new leads online is a guaranteed way to increase sales and grow your revenue. It’s also a cost-effective approach for finding […]
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07.29.2022
Facebook has always been a leading ad network for both B2B and B2C companies. With a large database of potential clients to target, this platform remains the top choice for many sales teams when it comes to online ads. But… Did you know that you can easily create lead generation forms with Facebook? Facebook offers […]
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07.29.2022
Lead generation is tricky. Even the most experienced sales teams are challenged daily when it comes to prospecting, nurturing, and converting. With 68% of businesses struggling to generate leads, it’s no wonder there is a slew of guides, books, courses, and coaches to improve every aspect of the sales process. Even so, lead generation remains […]
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07.29.2022
The marketing world is constantly changing. Every month we see new tools, methods, and services that aim to improve how businesses market their brands. To stay ahead of this ever-growing wave, revenue leaders are on high alert for emerging marketing trends that convert. But with those trends comes a lot of trial and error that […]
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07.12.2022
So you want to learn how to run lead generation ads on Facebook? Facebook is one of the best advertisement platforms for B2B and B2C companies. The social media giant is doing everything it can to help more business owners and organizations promote their offers successfully on the platform. As a result, Facebook has made […]
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07.11.2022
Fact: Only 20% of B2B leads become customers, but it’s not like prospects don’t need the solution — so where is the gap? Answer: Lack of lead nurturing. Once a qualified lead is identified, it needs to be nurtured throughout the buyer journey to build mutual trust. Lead nurturing can turn 50% of your presumably […]
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07.11.2022
61% of B2B marketing professionals consider lead generation as their top challenge. Do we even have to ask why? Businesses with the best lead generation processes can dominate their markets for years to come. On the flip side, any company that fails to develop strong lead generation strategies will struggle to grow and meet its goals. […]