Leveling Up Your Content Marketing with Case Studies

Today, the successful activity of the enterprise is impossible without the use of marketing technologies. Communication with the consumer, taking into account the needs of consumers, market research, competitors of the enterprise, and development and implementation of advertising campaigns – this is a small part of the traditional tools used to attract consumers or form long-term relationships.

The emergence of social networks, video services, blogs, and other resources for communication and information exchange has increased the role of Internet marketing as a tool to attract new consumers.

Most prospective customers make their final choice for one product or another based on information obtained on the Internet. Because of this, over the years, there has been an increasing emphasis on developing and promoting content – a combination of information about a product, company, event, event, etc. Typically, this type of work is referred to as content marketing.

What is a case study?

A case study is a type of research based on detailed object tracking. It focuses on thoroughly describing a phenomenon rather than applying statistics to draw generalized conclusions.

A case study is an in-depth study of a particular topic. Commonly used in public, academic, medical, and business research, case study research uses qualitative techniques, but sometimes quantitative approaches are used. Decision makers read case studies to gather, compare, measure, and make sense of the many different facets of the research problem. A variety of sources are employed to find information: books, research papers, forums, and research services.

A case summarizes a particular situation or event in any industry: social, economic, scientific, health, etc. It usually consists not only of the usual story but also of some kind of model controversy or dispute and is based on actual data.

Hence, parsing a case involves examining the pattern and selecting the right solution. The doctor takes cases apart every time he decides on a patient’s diagnosis and prescribes a therapy. The lawyer solves the case by delving into the circumstances of the case and giving his client the best solution. The case manager solves cases in all parts of the economic process: what goods to bring to market, where to market them, how to find potential buyers, and what contractors and partners to choose.

Why does your content marketing need case studies?

As practice shows, most businesses that have decided to use content marketing to improve the company’s image and attract new customers use diverse content in both structure and place of distribution.

Case stadium is a great tool that will increase the appeal and recognition of your brand. Today, most companies use case stacks in their marketing, and this trend is constantly increasing. This tool is excellent for those who are engaged in online sales.

One of the reasons for the strong popularity of the use of case studies in online marketing is human psychology. We find it easier to absorb information through someone else’s experience. Complex, voluminous content is no longer trending. Potential clients often pay attention to the benefits they will receive after the purchase, not its features. This is where the case study comes in.

Case studies in internet marketing are a tremendous help to businesses, business owners, and consumers. In the general sense, a case is a depiction and analysis of a specific event, the study of a problem, and its elimination. It describes exactly what led to the problem and whether or not it was successfully solved. It is especially relevant for activities where it is difficult to present a physical product, but it is possible to see the “before/after” type of solution to illustrate the final result of the work visually.

Case studies are a good marketing solution for businesses and their owners. When prospective buyers look at these cases, they notice that the firm not only theoretically offers a quality product but that, in practice, it copes with existing difficulties and achieves its planned goals. This gives them the opportunity to justify the value, increase their confidence, and sell their services and products.

Level Up Your Content Marketing with Case Studies

Types of case studies

Case studies are one of the most relevant tools in marking content. Today there are several types, according to the peculiarities of the presentation of the material.


The story is presented in plain text taken from the company’s speadsheets, articles, notes, or reports. They add photos, animated images, tables, charts, or screenshots for clarity. This is the most popular format: it does not take too much time or money.


Minimal text, emphasis on visuals, multimedia, beautiful infographics templates, and special effects. Material is designed in a corporate style.


About the work and the results are told in the video and the creation of attracting specialists in video production. This format is the most complicated and expensive but exhibits a higher engagement rate.


Thus, a case study is a story about the difficulties encountered, the process of solving them, and the outcome. In marketing, it is a story about how the company solved the customer’s problem. This technique contributes not only to attracting new customers but also to building audience trust. As a rule, relevant materials are posted on websites, in various blogs, on the pages of thematic publications, and on popular social networks. Any complex projects, products, or services that have solved your customer’s difficulties can be considered the basis for the material. You can leverage the expertise of a content marketing agency to develop compelling case studies for your business

Vito Vishnepolsky
Vito Vishnepolsky
CEO and Founder at Martal Group