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Martal Group:B2B Lead Generation and Sales Blog
Cold Calling Skills: The 21 Hard and Soft Skills Every SDR Needs
Introduction Most SDR teams do not have a cold calling problem. They have a cold calling skills problem, and the two get treated as the same thing. The channel itself is holding up. B2B cold calling still produces meetings at rates worth planning around: Cognism’s State of Cold Calling report put the industry-average success rate […]
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Generating leads online: the 10 best tips
In times of online marketing, generating leads online appears to be very straightforward. Simply build a landing page, put a bit of advertising on Facebook and off you go! However, if you have already attempted to generate high quality leads you know that there is more to it. Here are some of the best tips […]
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3 Ways Your Sales Team Can Answer Difficult Questions Even If They Aren’t Experts
You’re excited! You just hired a new sales representative that checks every box on your “perfect employee checklist.” You just know they are going to crush it in the field. Your new go-getter gets the first appointment set in the first week. Nailed It! You tag along to watch the magic happen, but disaster strikes […]
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Bound to Succeed: Which Direction Should Lead Generation in a Startup Go?
Outbound, inbound, bound to win. Managing a successful startup in the age of “The-Uber-Of” rhetoric can prove quite challenging to a new entrepreneur. Having a special product and growing excitement around your startup is rarely enough to succeed nowadays. However, the one key ingredient to success has proven the same in all cases: attracting customers. […]
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How to Develop a Powerful B2B Online Marketing Strategy
So, you’ve just developed a new revolutionary product and are now ready to take over the marketplace. All of this is fine, but if you don’t have a clear strategy on how to get customers, you will struggle to make a mark and your venture will eventually fail. And if you’re still unfamiliar with online […]
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Taking The Guesswork Out of Your Lead Generation Campaign
Despite the growing popularity of digital marketing and the use of data-driven approaches in lead generation, many businesses still rely on assumptions when formulating their digital marketing strategies. Many of those businesses don’t even have a specific target audience or market segment to aim for. With the digital marketing landscape being as competitive as it […]
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Should You Buy Backlinks for Your SEO Promotion?
If you are a marketer or running a B2B business, you already understand the powerful effect of backlinks on your website’s ranking. The first result on Google has 3.8x more backlinks than the other top 10 pages. We all know those are the sites that get the most traffic. No wonder hundreds of services have […]
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Everything You Need to Know About B2B SaaS Lead Generation
Any company that fails to build a robust pipeline for growth and business opportunities will struggle in the face of increased competition, rapidly changing market conditions, and continuous tech advancements. That’s why effective B2B lead generation and SaaS marketing strategies aren’t just tools — they’re the very backbone of any thriving company today. In this […]
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The Role of Code Quality in B2B Sales: How to Showcase Your Software Value
Running a business in the digital era, modern companies heavily depend on software quality. Hence, quality code determining the reliability and performance of the software is of the utmost importance in a digital business environment. Poor software due to bad code can result in significant problems, losses, and even failures for organizations. This is true […]
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Meet and Greet Your Martal Group Sales Team [+7 Questions to Ask Our Experts]
Would you hire someone before their interview? No, of course not. Resumes only tell one side of the story, and even candidates with stellar reputations must be vetted. When partnering with a lead generation agency, you deserve to take the same precautions you would when hiring internally. After all, the best-performing outsourced teams are designed […]
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