Outbound B2B Lead Generation Strategies | Martal Group

Have you been looking for ways to increase your lead generation? You’re not alone. 85% of B2B marketers consider lead generation their #1 challenge. While we all wish our business’s client base could grow at the rate of Jack’s beanstalk, the reality is that growth is much more like a potted plant: slow and steady. […]

Leads are the moving force to your sales department and your business as a whole.  Without a steady flow of new prospects entering your sales funnel regularly, your company will struggle to secure its place in the market and expand its customer base. Now: It’s important to note that lead quality is also a huge […]

Organic. It’s one of those adjectives that can adhere to almost any noun. Organic tomatoes. Organic cereal. Organic shoelaces. The list goes on. However, we commonly associate organic with pesticide, additive, and hormone-free products, so how does it translate into B2B lead generation? Despite its name, you won’t be forced to walk the aisles of […]

Attracting customers is one of the main directions companies actively direct their efforts. For this, specialists develop effective strategies and search for the most effective ways to promote a specific product. However, this is a challenging task. According to statistics, provided by Hubspot, lead generation is a real problem for about 61% of marketing professionals. […]

Trust is gained, not given. However, the rise of digital deviants has made it harder and harder to gain the trust it takes to convert a prospect into a purchaser.   Your company is under a microscope before you even have a chance to chat with a potential client. So, how do you reassure buyers your […]

It’s no secret that lead generation is one of the biggest challenges facing B2B companies today. Not having a strong lead flow is often the bottleneck that keeps expanding businesses from converting more quality clients.  But: The sales team shouldn’t always take the blame for this stagnation. Because attracting new prospects to the business and […]

So you want to build a lead generation website for your brand? That’s a great step in the right direction! A lead generation site is often the first point of contact new prospects will have with your brand. Whether the traffic is organic, paid, or comes from social media — your landing page will shape […]

In recent years, there has been exponential growth in e-commerce, which has also led to increased interest in the logistics sector. On the one hand, the sector is actively growing at an average annual growth rate of 6.5%. The demand for quality supply chains is also steadily increasing. On the other hand, more and more […]

One of the major challenges businesses face today is creating demand for their products or services. Because of this, the term “demand generation” has become a staple in the marketing and sales world. When demand generation is properly understood and implemented, the results can be quite lucrative. In fact, it’s one of the top growth […]