How the Bad Web Design of Your Site Can Affect Your Digital Marketing

When developing a marketing strategy, we want to ensure that every dollar invested in the business will bring profit. Therefore, paying attention to every aspect of creating a website, especially its design, is necessary. After all, website malfunctions can negatively affect the user’s experience. In fact, 57% of internet users say they wouldn’t recommend a business with a poorly designed mobile website to someone they know. 

So let’s look at how bad website design can hurt your business, how to prevent it from happening, and what you can do to fix it.

digital marketing

The Benefits of Good Website Design

First, let’s take a look at how a cool website design works and why it’s important:

Creates a first impression: From a visual acquaintance with your site, users begin to form their first impression of it. But while aesthetics are essential, a loading delay of just a few seconds can cause a web surfer to catch a wave to a new site. You have to find a balance between beauty and usability. The more convenient and easier your site or application is to use, the more people will stick around. Consider hiring a Vue.js developer to enhance the initial user experience significantly.

Increases confidence: A carefully designed site increases the trust of potential customers because they subconsciously understand that this is a reliable partner and not a one-day-old company. Therefore, it is worth monitoring the activities of competitors and analyzing how well-thought-out the design of their sites is. And also analyze user preferences and use this data to improve your pages and site flow. If you’re seeking top-notch design expertise, consider partnering with a top-rated NYC web design agency.

Affects search SEO: Many aspects of your site’s appearance and function affect your online visibility. Search engines like Google and Bing analyze your functionality and use this information to feature you in search engine result pages (SERPs). So by having a cool design and thoughtful site functionality, you automatically have a positive effect on its visibility in the search engine.

Relevancy of content and design: A well-thought-out design and carefully created content for your site will increase your organic search ranking in the search results of mobile applications. After all, the search engine ranks pages based on algorithms and determines how valuable and relevant your application is to users. Therefore, use all possible features and tools to help users feel comfortable on your site.

Simplicity with Static Website Design: Static website design has gained traction due to its simplicity and efficiency. Unlike dynamic websites, which generate content on-the-fly, static sites are pre-rendered and served to the user without server-side processing. This often results in faster page load times, increasing user satisfaction. Moreover, static sites reduce the potential for design glitches and compatibility issues, which can negatively impact user experience. They are especially beneficial for businesses that need an online presence with consistent content without the overheads of complex site management and updates. When considering web design, it’s crucial to evaluate whether a static or dynamic design best suits your business needs and audience.

Light and friendly tone: For a user to take a step toward action on your site, these steps need to be straightforward. The more comfortable you make a person’s stay during their mobile experience, the more often they want to return. Make sure to use short, concise sentences, a clear call to action, and well-delimited sentences, and present all other information in a logical and accessible manner.

If the Website Design Does Not Meet the Requirements…

If you’ve created a mobile site that doesn’t work how you’d like, it might be due to poor design. First of all, it is worth analyzing when you last updated the visual of the page. Perhaps it no longer meets either user requests or system requirements. 

Remember that the appearance of your site is a representation of your whole business, so it must be flawless and inspire trust and a desire to collaborate with you. 

The most basic signs that indicate problems with the design of the site are:

  • Slow page loading (causing fewer users due to delay).
  • Low ranking in the search engine.
  • Challenging to follow site navigation.
  • Page colors, fonts, and images do not match.
  • Missing or unclear call to action.
  • Undeveloped marketing strategy.

How Does a Bad Website Design Affect Your Business?

The negative impact of a poorly designed website is felt almost immediately — on both sides. Not only are you experiencing a lack of traffic and leads, but your users are also experiencing frustrations during their buying journey.

Here’s a sneak peek into what happens when you publish a bad mobile website design:

Trust in the site is lost. Especially if, on the first page, they come across grammatical errors, ill-conceived design elements, and harsh colors that are hard on the eyes. Of course, they will immediately leave the page and are unlikely to return.

The SEO rating drops. This complicates the situation even more because the opportunity to reach a larger circle of potential users is lost. Even if your site content is perfectly structured for SEO, search engines have their ways of recognizing a bad design and will bury your site far beyond the first SERP. 

The number of customers decreases. Even your current customers may bid you farewell if your site is not optimized for a mobile experience. While your product may be superior to your competitors, it’s no secret that more and more consumers prioritize convenience of quality. And with less traffic comes less visibility on search engines. Customer service virtual assistants can help transform your customer experience and provide efficient support, especially once your site is optimized for mobile.

Lack of adaptive web design. Most users prefer sites that are equally convenient to access both from a smartphone and a personal computer. Therefore, you should adapt the website to provide an omnichannel experience. If you need help figuring out where to start, experienced web developers for hire can help you develop a more responsive site design.

Income level falls. As a result of everything we’ve mentioned so far, you may start to see a decrease in your revenue. After all, there can be no profits without promotion in the search engine, a sufficient number of customers, and a high level of retention. 

No second chance. The worst thing is that most users do not return a second time to the site where they had a negative user experience. Even if you’ve developed a cool design and lightweight functionality, you’ll need to find ways to promote your app to reassert yourself. And even so, there are no guaranteed second chances.

That is why it is so essential that the initial launch of your mobile site is successful. While speed-to-market is important, the design of your website can make or break the user experience and significantly impact your revenue potential. Aim to enter the market as a competitive player by having a mobile-first focus on your site design to gain more traffic, generate more leads, and retain more customers. You don’t have to be a developer to have a best-in-class website. Consider leveraging result-oriented web development services or professional Shopify website development to help you design a functional and beautiful mobile-friendly website.

Vito Vishnepolsky
Vito Vishnepolsky
CEO and Founder at Martal Group