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Martal Group:B2B Lead Generation and Sales Blog
Cold Calling Skills: The 21 Hard and Soft Skills Every SDR Needs
Introduction Most SDR teams do not have a cold calling problem. They have a cold calling skills problem, and the two get treated as the same thing. The channel itself is holding up. B2B cold calling still produces meetings at rates worth planning around: Cognism’s State of Cold Calling report put the industry-average success rate […]
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How To Achieve Success In Sales Through Multichannel B2B Marketing Strategies
Multichannel B2B marketing is a proven strategy for putting your own business on your customer’s radar. But that is not good enough. You see there is a difference between simple marketing and increasing sales. Marketing at its core only deals with making people aware of your company. Sales on the other hand are concerned with […]
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Combining SEO and Content Marketing To Achieve Excellent Organic Results
There seems to be a lot of confusion in the marketing world about two vital but distinct methods of digital marketing: SEO and content marketing. It’s easy to see how someone might be confused as they often appear in articles and blogs as separate entities and many marketing professionals draw a line in the sand […]
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The Importance of Leadership Training: Developing Strong Leaders for Success
Curious about leadership training? You couldn’t have picked a better topic to explore! Let’s dive into why this kind of training is a game-changer for businesses and how it morphs good leaders into great ones. Why Leadership Training is a Big Deal One of the main reasons to get a master’s degree is to become […]
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Building a High-Performance Sales Team: A Comprehensive Guide
How can you build a sales team that is competitive? A team that is not only high-performing but also agile, diverse, and productive. Right now, these might sound like buzzwords, but by the end of this article, you’ll have a clear understanding of how to find, train, and retain a goal-crushing sales team that sticks. […]
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A Marketer’s Guide to B2B Outbound Telemarketing
Outbound telemarketing has been a stalwart of B2B marketing strategies across different continents and industries for decades. But with new technological advancements, changes in the way we work, and current economic challenges, the same old approach to telemarketing may no longer be so effective. Whether you are thinking about incorporating outbound telemarketing into your strategy […]
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12 Tips to Help You Increase Your Website’s Conversion Rates
The digital marketing domain has undergone tremendous transformation in the past decade. Advertisers and marketers no longer have the power to lure audiences or generate leads through their own rule book. Nowadays, your audience holds the power to decide what to buy, what to download, or where to click. Why? Because your audience has numerous […]
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7 Reasons Why Your Email Marketing Strategy Is Not Working
Crafting a stellar email campaign is a simple yet effective way of nurturing B2B leads and converting them into sales. Get it wrong, however, and that’s a lot of time, energy and potential wasted on something bound for someone’s spam folder. Email marketing is an essential tool for B2B companies. It’s important to know how […]
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7 Ways To Successfully Promote E-Commerce B2B Business
Electronic commerce, or e-commerce, embraces all trades and financial transactions realized via the Internet. In simple words, it is any transaction made from an electronic device connected to the network. The modern world of trading has undergone a serious digital transformation. According to McKinsey’s research, two thirds of buyers and sellers preferred digital self-service and […]
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User Experience and Conversion: 7 Design Tactics to Boost Sales
Your website’s design isn’t just about maintaining great brand aesthetics – it’s a key business tool. Poor user experience (UX) and uninspiring web design lead to 60% of prospects abandoning their purchase. This article unveils seven strategic design tactics that tackle these challenges head-on, transforming any website into a compelling, sales-generating asset. We’ll show how […]
