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Martal Group:B2B Lead Generation and Sales Blog
Total Addressable Market: How to Calculate Your TAM and Plan Around It
Introduction You’re deciding how many reps to hire, which segment to attack first, and how long to wait before calling a campaign dead. All three answers depend on one number you probably estimated once and haven’t revisited: how much revenue exists in the market you sell to. Overestimate it and you build a team for […]
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A Marketer’s Guide to B2B Outbound Telemarketing
Outbound telemarketing has been a stalwart of B2B marketing strategies across different continents and industries for decades. But with new technological advancements, changes in the way we work, and current economic challenges, the same old approach to telemarketing may no longer be so effective. Whether you are thinking about incorporating outbound telemarketing into your strategy […]
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12 Tips to Help You Increase Your Website’s Conversion Rates
The digital marketing domain has undergone tremendous transformation in the past decade. Advertisers and marketers no longer have the power to lure audiences or generate leads through their own rule book. Nowadays, your audience holds the power to decide what to buy, what to download, or where to click. Why? Because your audience has numerous […]
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7 Reasons Why Your Email Marketing Strategy Is Not Working
Crafting a stellar email campaign is a simple yet effective way of nurturing B2B leads and converting them into sales. Get it wrong, however, and that’s a lot of time, energy and potential wasted on something bound for someone’s spam folder. Email marketing is an essential tool for B2B companies. It’s important to know how […]
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7 Ways To Successfully Promote E-Commerce B2B Business
Electronic commerce, or e-commerce, embraces all trades and financial transactions realized via the Internet. In simple words, it is any transaction made from an electronic device connected to the network. The modern world of trading has undergone a serious digital transformation. According to McKinsey’s research, two thirds of buyers and sellers preferred digital self-service and […]
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User Experience and Conversion: 7 Design Tactics to Boost Sales
Your website’s design isn’t just about maintaining great brand aesthetics – it’s a key business tool. Poor user experience (UX) and uninspiring web design lead to 60% of prospects abandoning their purchase. This article unveils seven strategic design tactics that tackle these challenges head-on, transforming any website into a compelling, sales-generating asset. We’ll show how […]
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The 4 Most Common Outbound Lead Generation Challenges {+ 4 Simple Solutions}
Lead generation is the process of attracting and converting potential customers (which we call leads) into someone who has expressed interest in your company’s product or service. 50% of marketers consider lead generation priority #1 in their campaigns. Organizations generate 1,877 leads on average per month. Those leads are not at all easy to generate. […]
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Spam-Proof Your Email Marketing: 5 Best Practices
Email marketing is an essential strategy for expanding one’s business. Besides social media platforms, it is best to include other techniques to create brand awareness for the business. Contacting leads through email marketing is one of the quickest and most effective ways to turn them into leads. How? It is possible through direct communication with […]
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How to Master Sales Negotiation and Close More Deals
There are all kinds of factors determining whether a business might succeed or fail. Efficiency, goals, employee engagement, and socio-economic factors, to name a few. But one of the most important, both in the short and long term, is how well you handle sales negotiation. Fortunately, this kind of business acumen is a skill like […]
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LinkedIn for B2B: Social Selling Best Practices
If you work in B2B sales, chances are that you’re familiar with the LinkedIn networking platform. LinkedIn is considered a professional platform for creating connections, engaging in conversations, and gaining insights from experts in the B2B sector. It serves as an avenue to expand one’s network and stay updated. LinkedIn has completely transformed how we […]
