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Martal Group:B2B Lead Generation and Sales Blog
Cold Calling vs Cold Emailing in 2026: What Actually Works for B2B Pipeline
Introduction Two numbers dominate every argument about outbound, and they point in opposite directions. RAIN Group finds that 82% of B2B buyers accept meetings at least occasionally with sellers who reach out cold. Saleshandy’s analysis finds that roughly seven in ten decision-makers would rather be approached by email first. Same buyers. Same year. Two conclusions […]
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How to Improve B2B Lead Generation: 5 Tips to Capture More Leads [+ 5 Best Sales Channels]
To drive more sales to the business, companies need to capture new leads and nurture them throughout the sales journey. The process of cultivating more interest in a brand and boosting sales is referred to as lead generation — which is a shared responsibility between sales and marketing teams. Understanding all the different lead generation […]
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What is Lead Generation Marketing?
With 91% of marketers claiming lead generation is the most important objective for their department, more and more emphasis is being placed on attracting prospects over other marketing responsibilities like brand awareness, brand journalism, and public relations. Although lead generation has been the sole duty of sales, the shift to omnichannel buying experiences has opened […]
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How to Measure Lead Generation Campaigns and Increase Leads
Struggling to generate more leads for your business? You need to measure your lead generation campaign results effectively to be able to improve them. The thing is: It’s never about how many KPIs you track because that’s an easy way to fall into analysis paralysis. Instead, you must only concentrate on the primary metrics that […]
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How to Best Use LinkedIn Sales Navigator: The Essential Guide
Do you really need LinkedIn Sales Navigator for sales prospecting and outreach? And how is it going to help you improve your sales performance? In this guide, we’ll share with you important tips on how to best use LinkedIn Sales Navigator. But before we get to that, you must first understand: Ready? Let’s get to […]
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Key To Successful ABM: ABM Sales And Marketing Alignment Best Practices
ABM is the missing piece to enhancing the sales cycle and boosting profits for many companies. Because of the huge overlap between the duties of your sales and marketing people, your brand can only survive by striving for successful ABM alignment. Maximizing ABM alignment improves your team efficiency and helps you overcome challenges quickly. It’s […]
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Why You Shouldn’t Outsource Your Sales & When Outsourcing Sales Will Work for You
Mention outsourcing in the workplace, and it’s like lighting a campfire during California’s peak wildfire season. Strong opinions blow the topic in every direction till speculation spreads out of control. There are many reasons companies believe they shouldn’t outsource sales and those concerns need to be addressed with potential sales partners before making a decision. […]
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Sales Lead Management: How To Find and Qualify Leads and Close More Sales
Do you feel like your prospects are wading aimlessly through a pool as your team tries to scoop them out with a broken net? Yep, trying to manage your sales leads can feel like a losing battle when you don’t have a process in place to keep things flowing through the pipeline. While there are […]
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How to Use LinkedIn For Lead Generation: The Best Playbook for Lead Generation
Everyone is talking about how successful they’ve been at generating B2B leads on LinkedIn. You hear around the office, at conferences, and when you are around your colleagues and friends, but when you ask exactly how to get results you get a bunch of vague replies. “Oh, it’s so easy! You just have to connect […]
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How to Follow Up on Sales Leads: A comprehensive guide to boost sales
The default answer to “I have something to sell you, please give me your money!” is “Thanks, but I’ll pass.” Your potential customers are bombarded with hundreds of proposals a year trying to get them to spend on things they don’t need. As a result, they’ve developed a talent for ignoring most of the sales […]
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