Market Research Trending Tools and Topics | Martal Group

Major Takeaways: B2B Reporting Why does strategic B2B reporting matter in 2025? What should a strong B2B outbound reporting framework include? Which outbound metrics are critical to track? How can reports uncover what’s working—and what’s not? How should B2B teams act on reporting insights? How is AI changing B2B outbound reporting? What role does visual […]

Major Takeaways: Targeted Account Selling How is AI transforming targeted account selling? Why is personalization critical to success in 2025? What channels should you prioritize for TAS? How can sales and marketing teams align for TAS? What role does outsourcing play in TAS? Why is sales training more important than ever? What’s the ROI of […]

Major Takeaways: Full-Funnel Marketing Agency What Is Full-Funnel Marketing and Why Does It Matter? Which Agencies Truly Support the Entire Funnel? Where Do Traditional Agencies Fall Short? How Can Sales and Marketing Alignment Improve Conversion Rates? What Role Does Outreach Play in Full-Funnel Success? What Should B2B Companies Look for in a Full-Funnel Partner? Are […]

Major Takeaways: B2B Direct Marketing Why is Multi-Channel Direct Marketing Non-Negotiable in 2025? What Makes Direct Mail a High-ROI Channel in the Digital Age? How Is Email Still the Workhorse of Direct Marketing B2B? What Role Does Cold Calling Play in Multi-Channel Strategies? How Should LinkedIn Outreach Be Used for B2B Direct Engagement? Why Is […]

Major Takeaways: 11x ai Alternatives Why consider 11x AI alternatives? What makes competitors more attractive? Which alternatives deliver better personalization? How does Martal AI SDR stand out? How should teams choose the right fit? Do AI SDRs replace human reps entirely? Introduction Only 17% of sales reps meet their full quota (1). With pressure to […]

Major Takeaways: BPO Outsourcing What Is BPO Outsourcing and Why Is It Growing? How Are Companies Benefiting from BPO Services? Can Small Businesses Use BPO Effectively? What Are the Top Services Outsourced in 2025? Which BPO Providers Stand Out in 2025? How Do You Choose the Right BPO Company? What’s New in BPO for 2025? […]

Major Takeaways: Lead Research Why is lead research critical in 2025? How do you define high-value prospects? What business lead research methods deliver results? How should you prioritize researched leads? Why is omnichannel outreach tied to lead research success? What role does data quality and compliance play? Should lead research be in-house or outsourced? How […]

Major Takeaways: Social Media Lead Generation Companies What makes a social media lead generation company effective? Why is LinkedIn the top platform for B2B lead generation? What strategy produces the highest quality social media leads? How should you evaluate a lead generation agency? What role does technology play in lead generation? What are the risks […]

Major Takeaways: Cold Call List How has the cold call list evolved in 2025? Why is AI critical to building better sales call lists? What role does buyer intent play in cold calling success? When is the best time to contact leads on your list? How does omnichannel outreach boost cold call list performance? What […]