Market Research Trending Tools and Topics | Martal Group

Introduction Is email still the king of marketing ROI in 2025? For B2B marketing and sales leaders, this report tackles that question head-on by comparing email marketing ROI across outbound (cold email outreach) and inbound (nurturing opted-in leads) campaigns.  Email consistently ranks as one of the highest-ROI channels in digital marketing, delivering an average return […]

Introduction B2B sales teams in 2025 face an overflowing digital marketplace: buyers’ inboxes are saturated, and capturing attention via cold outreach is tougher than ever. In fact, about 95% of cold emails fail to get any reply, with average response rates hovering a meager 1–5% (1).  Yet paradoxically, email remains a preferred channel for decision-makers […]

Introduction These days, anyone can launch a website in minutes—but getting it found online? That’s where most businesses hit a wall. Marketing will help you grow, but it only works if you start with a solid SEO foundation. That’s where a good website builder makes all the difference.  If you’ve ever wondered how to make […]

Introduction In B2B sales, speed to lead – the time it takes to follow up with a new inbound lead – can make or break a deal. The reality is simple: if you’re not first to respond, you’re already falling behind. In fact, 78% of customers buy from the business that responds to them first […]

Introduction Telecom marketing in 2025 is evolving faster than ever. As a CMO, VP of Sales/Marketing, or SDR leader at a telecom company, you’re likely flooded with talk of 5G rollouts and AI-driven networks. But while these telecom market trends 2025 dominate industry headlines, some equally important marketing innovations are flying under the radar. Keeping […]

Introduction Imagine if your sales team could double its outreach without doubling its workload. In B2B sales, that’s no longer a fantasy – it’s the reality that cold outreach automation can deliver. Reaching out to cold prospects (people who don’t yet know your company) is a cornerstone of pipeline growth, but it’s notoriously labor-intensive and […]

Major Takeaways: AI Lead Automation What Is AI Lead Automation and Why Does It Matter? How Are B2B Companies Using AI to Improve Pipeline? What Can Be Automated in the B2B Lead Funnel? Does AI Improve Lead Quality or Just Quantity? What Are the Most Effective AI Strategies? How Should B2B Teams Implement AI Lead […]

Major Takeaways: Outreach Tools What Makes Outreach Tools Essential for B2B Sales Teams? How Can AI Outreach Tools Improve Conversion Rates? What Are the Benefits of Automated Outreach Systems? Which Outreach Channels Are Most Effective in 2025? How Do AI Sales Tools Personalize Outreach at Scale? What Should You Consider When Choosing an Outreach Sales […]

Major Takeaways: AI Prospecting How does AI boost sales prospecting ROI? Why is AI ideal for lean sales teams? What tasks can be automated with prospect AI? How does AI improve lead quality? Can AI keep outreach personal at scale? What makes AI prospecting better than manual outreach? Is AI only for outbound prospecting? How […]