Lead Generation - B2B Inbound and Outbound Strategies | Martal Group

There has been a recent development in the B2B Sales world that has redefined the way in which sales departments target their prospects. Buyers Intent data has only recently emerged, but in the short time that it’s been in use it has shifted the paradigm of the sales pipeline. Using this data, companies have been […]

Is outbound outdated? As long as you have sales to make, you will have leads to generate. If those leads aren’t coming to you, then you have to go to them. And why wouldn’t you? Outbound lead generation is one of the fastest ways to accelerate your company’s growth. But outbound sales is also often […]

As a B2B business leader in the bustling heart of New York, you understand the essential role that high-quality leads play in your growth and success. The competition is fierce, the stakes are high, and the pressure to consistently deliver results can be overwhelming. But imagine if you could navigate these challenges with a partner […]

Outbound sales is a strategic approach to winning more business and dominating markets. It’s a highly efficient strategy if you want to spark the interest of your ideal clients and persuade them to purchase your offers.  But: For sales outreach to be effective, you need a solid plan with clear objectives and innovative strategies.  In […]

In times of online marketing, generating leads online appears to be very straightforward. Simply build a landing page, put a bit of advertising on Facebook and off you go! However, if you have already attempted to generate high quality leads you know that there is more to it. Here are some of the best tips […]

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Despite the growing popularity of digital marketing and the use of data-driven approaches in lead generation, many businesses still rely on assumptions when formulating their digital marketing strategies. Many of those businesses don’t even have a specific target audience or market segment to aim for. With the digital marketing landscape being as competitive as it […]

Any company that fails to build a robust pipeline for growth and business opportunities will struggle in the face of increased competition, rapidly changing market conditions, and continuous tech advancements. That’s why effective B2B lead generation and SaaS marketing strategies aren’t just tools — they’re the very backbone of any thriving company today. In this […]

Understanding the total addressable market is a crucial element of any successful business strategy. It serves as a quantitative estimate of the maximum potential market size and represents the overall revenue opportunity available to your product or service.  In this article, we delve into the concept of the total addressable market, provide real-world examples, explain […]