Lead Generation - B2B Inbound and Outbound Strategies | Martal Group

Internet users have developed a strong resistance to any outreach attempt online. As a consequence, outbound lead generation is becoming more challenging while it requires a lot of skills and expertise. On the flip side: Inbound lead generation has increased in popularity and become the go-to strategy for many modern businesses. It’s a highly effective […]

Lead generation has seen a huge increase in popularity due to the outstanding benefits it has to offer. Consequently, it has become the #1 priority for all-size companies across a lot of industries. Generating new leads online is a guaranteed way to increase sales and grow your revenue. It’s also a cost-effective approach for finding […]

Facebook has always been a leading ad network for both B2B and B2C companies. With a large database of potential clients to target, this platform remains the top choice for many sales teams when it comes to online ads.  But…  Did you know that you can easily create lead generation forms with Facebook?  Facebook offers […]

Lead generation is tricky. Even the most experienced sales teams are challenged daily when it comes to prospecting, nurturing, and converting. With 68% of businesses struggling to generate leads, it’s no wonder there is a slew of guides, books, courses, and coaches to improve every aspect of the sales process. Even so, lead generation remains […]

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So you want to learn how to run lead generation ads on Facebook? Facebook is one of the best advertisement platforms for B2B and B2C companies. The social media giant is doing everything it can to help more business owners and organizations promote their offers successfully on the platform. As a result, Facebook has made […]

Fact: Only 20% of B2B leads become customers, but it’s not like prospects don’t need the solution — so where is the gap? Answer: Lack of lead nurturing. Once a qualified lead is identified, it needs to be nurtured throughout the buyer journey to build mutual trust. Lead nurturing can turn 50% of your presumably […]

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With 91% of marketers claiming lead generation is the most important objective for their department, more and more emphasis is being placed on attracting prospects over other marketing responsibilities like brand awareness, brand journalism, and public relations. Although lead generation has been the sole duty of sales, the shift to omnichannel buying experiences has opened […]