Technology Trends in B2B Lead Generation | Martal Group

Introduction In B2B organizations, sales and marketing misalignment isn’t just a frustrating internal issue – it’s a growth killer. Sales blames marketing for “poor leads,” marketing blames sales for “dropping the ball,” and meanwhile revenue suffers. In fact, only about 8% of companies have fully aligned sales and marketing teams today (1). The other 92% […]

Introduction Lead management is the backbone of converting prospects into revenue. Yet many B2B organizations still struggle to turn initial interest into closed deals – in fact, 80% of new leads never translate into sales (2). This comprehensive playbook lays out a strategic, step-by-step approach to managing leads from the first touch all the way […]

Introduction Is your sales pipeline overflowing with leads but short on sales? You’re not alone. B2B companies on average spend $92 on generating leads for every $1 spent on converting them (1), and nearly 80% of those new leads never translate into a sale (12). That’s a massive leakage of potential revenue. The crux of […]

Introduction Did you know that roughly 91% of cold outreach emails still get zero response? (1) Outbound sales isn’t getting any easier – flooded inboxes, longer sales cycles, and more decision-makers mean sales teams must work smarter than ever to fill the pipeline. Yet outbound remains essential for B2B growth. The good news: by learning […]

Introduction  Client profiling is the practice of building a data-driven, 360-degree picture of your ideal customer – their attributes, needs, behaviors, and preferences (1). In simple terms, a client profile analyzes your organization’s typical buyer, so you can tailor your approach to who they are and what they care about. This goes beyond basic demographics: […]

Introduction Which marketing channels will deliver the highest ROI in 2026? As budgets tighten and expectations rise, marketing leaders are laser-focused on channels that drive results. The latest marketing statistics show a clear trend: data-backed strategies (“stratistics,” if you will) win the day. In fact, a recent report finds that for B2B brands, the top […]

Introduction Is your sales pipeline report truly driving growth – or just gathering dust? In today’s data-driven B2B landscape, having a clear window into your sales pipeline is non-negotiable. By 2025, a staggering 80% of B2B sales interactions occur in digital channels (9). This shift means you need real-time visibility into every deal’s status, from […]

Introduction Outbound sales is undergoing a radical transformation. The age-old debate of cold calling vs warm calling is no longer black and white. In 2026, technology is blurring the line between a “cold” call and a “warm” one. Buyers have changed – they filter out noise and ignore generic pitches, responding only when outreach feels […]

Introduction Heading into 2026, translating LinkedIn statistics into actionable insights has never been more essential for B2B sales success. As sales development and marketing leaders, we’re all asking: How can we leverage LinkedIn’s growth and social selling trends to drive revenue? How can teams use LinkedIn data to improve targeting and personalization in 2026? In […]