Martal Group:B2B Lead Generation and Sales Blog

Using videos to communicate with customers has recently become an important method used by marketing teams. Images and written texts are no longer the only means by which businesses communicate. This is even more prominent on social media where users often prefer video content over any other type. In 2021, 96% of social media users […]

The rise in privacy and security regulations has changed marketing, mostly for the better. But that doesn’t mean it’s made our jobs as marketers any easier.  Our duties have become much more complex and technical over the years. We are required to earn and maintain a good reputation not just with our paying customers but […]

In today’s fast-paced and competitive business world, companies that aren’t constantly attracting new prospects through ingenious strategies can no longer survive. Brands that are serious about their growth need to be both proactive and competitive in their marketing and sales efforts. That’s where growth hacking comes in. The term “growth hacking” was coined by Sean […]

One of the major challenges businesses face today is creating demand for their products or services. Because of this, the term “demand generation” has become a staple in the marketing and sales world. When demand generation is properly understood and implemented, the results can be quite lucrative. In fact, it’s one of the top growth […]

How do software companies get high-value customers, at a low cost, and on a consistent basis? The answer is simple: lead generation. Lead generation is often the lost piece of the jigsaw when it comes to business growth for SaaS businesses… Mainly because new customers are the foundation of any thriving company. And that’s why […]

Struggling to get new clients for your business? We’ve got just the perfect solution to your problem in this article! Lead generation… A well-executed lead generation campaign might be all you need to get your company on the right track. So this article will teach you everything you need to know about it as a […]

Martal Group began with a mission of making things easier for everyone else. We would use our collective experience to find the classic pain point businesses have to suffer through on their growth journey. After that we worked with experts to build intuitive solutions on how to fix those pain points with technology. Building the […]

Lead generation is getting harder and harder every day.  A lot of the old techniques are no longer working, and the cost of attracting targeted prospects to the sales funnel keeps getting higher. As social media sites continue to grow, the competition for the consumer’s attention gets more difficult. In addition, paid advertising has become […]

LinkedIn is one of the best social platforms to find and engage leads for businesses. It’s a large network that connects professionals from different industries and gives them a space to communicate with each other. With over 875 million users worldwide, LinkedIn has become the most popular platform for companies wanting to expand their reach […]