Martal Group:B2B Lead Generation and Sales Blog

Lead generation is tricky. Even the most experienced sales teams are challenged daily when it comes to prospecting, nurturing, and converting. With 68% of businesses struggling to generate leads, it’s no wonder there is a slew of guides, books, courses, and coaches to improve every aspect of the sales process. Even so, lead generation remains […]

The marketing world is constantly changing. Every month we see new tools, methods, and services that aim to improve how businesses market their brands. To stay ahead of this ever-growing wave, revenue leaders are on high alert for emerging marketing trends that convert. But with those trends comes a lot of trial and error that […]

Looking for a powerful lead tracking solution to help your sales team? We’ve got good news! You don’t need to spend thousands of dollars on a complicated CRM, nor should you hire new talent to handle your lead tracking processes. The answer could well be in creating a simple document that does all the magic. […]

A consistent flow of new leads entering your sales funnel is vital for your company’s success. It’s the only way to keep your sales team busy and continue growing your business. But unfortunately… Lead generation has become a major challenge for many companies in this day and age. The process has only gotten harder for […]

There’s no denying that in-person B2B events are back on the rise, but since the pandemic, virtual summits and conferences are being embraced by influencers and attendees alike. However, with so many options for peer-to-peer learning, collaboration, and networking the competition is fierce. To stay ahead of the game and ensure that your next B2B […]

So you want to learn how to run lead generation ads on Facebook? Facebook is one of the best advertisement platforms for B2B and B2C companies. The social media giant is doing everything it can to help more business owners and organizations promote their offers successfully on the platform. As a result, Facebook has made […]

Fact: Only 20% of B2B leads become customers, but it’s not like prospects don’t need the solution — so where is the gap? Answer: Lack of lead nurturing. Once a qualified lead is identified, it needs to be nurtured throughout the buyer journey to build mutual trust. Lead nurturing can turn 50% of your presumably […]

61% of B2B marketing professionals consider lead generation as their top challenge. Do we even have to ask why? Businesses with the best lead generation processes can dominate their markets for years to come. On the flip side, any company that fails to develop strong lead generation strategies will struggle to grow and meet its goals.  […]

With 91% of marketers claiming lead generation is the most important objective for their department, more and more emphasis is being placed on attracting prospects over other marketing responsibilities like brand awareness, brand journalism, and public relations. Although lead generation has been the sole duty of sales, the shift to omnichannel buying experiences has opened […]