Martal Group:B2B Lead Generation and Sales Blog
Outbound Sales in 2025: What It Means and How It’s Evolving
Major Takeaways: Outbound Sales Despite new trends, outbound sales remains a core growth driver. 82% of B2B buyers still accept meetings from outbound outreach, proving it’s far from obsolete. High-performing teams now use integrated outreach combining email, cold calls, LinkedIn, and voicemail. Multi-channel sequences yield 22% higher response rates than email alone. Outbound sales success […]
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06.08.2023
Maximizing reach, increasing sales, and building authority when you’re a tech business moving online can be tricky. B2B and B2C tech businesses are both looking to increase customer engagement, grow their lead generation conversions, and in turn, competition is fierce. So, to maximize your new online presence, there are a few guidelines you can follow […]
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06.08.2023
Outbound sales is a strategic approach to winning more business and dominating markets. It’s a highly efficient strategy if you want to spark the interest of your ideal clients and persuade them to purchase your offers. But: For sales outreach to be effective, you need a solid plan with clear objectives and innovative strategies. In […]
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06.08.2023
Have you ever thought of how much smoother your day could be if you could clone yourself? You would dedicate one clone to handle meetings, another to woo potential clients, and yet another to meticulously manage your overflowing calendar. Well, while science hasn’t exactly figured out the whole cloning thing yet, there is a way […]
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06.07.2023
“If you do it right, it will last forever”. -Massimo Vignelli. When it comes to logo and brand designing, this couldn’t be truer. Once the brand identity design for your firm or business is just right, it will never fail to make an impact. The idea is to create such an impression on the consumer […]
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05.31.2023
In times of online marketing, generating leads online appears to be very straightforward. Simply build a landing page, put a bit of advertising on Facebook and off you go! However, if you have already attempted to generate high quality leads you know that there is more to it. Here are some of the best tips […]
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05.31.2023
You’re excited! You just hired a new sales representative that checks every box on your “perfect employee checklist.” You just know they are going to crush it in the field. Your new go-getter gets the first appointment set in the first week. Nailed It! You tag along to watch the magic happen, but disaster strikes […]
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05.31.2023
Outbound, inbound, bound to win. Managing a successful startup in the age of “The-Uber-Of” rhetoric can prove quite challenging to a new entrepreneur. Having a special product and growing excitement around your startup is rarely enough to succeed nowadays. However, the one key ingredient to success has proven the same in all cases: attracting customers. […]
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05.31.2023
So, you’ve just developed a new revolutionary product and are now ready to take over the marketplace. All of this is fine, but if you don’t have a clear strategy on how to get customers, you will struggle to make a mark and your venture will eventually fail. And if you’re still unfamiliar with online […]