Martal Group:B2B Lead Generation and Sales Blog

Lead generation is getting harder and harder every day.  A lot of the old techniques are no longer working, and the cost of attracting targeted prospects to the sales funnel keeps getting higher. As social media sites continue to grow, the competition for the consumer’s attention gets more difficult. In addition, paid advertising has become […]

LinkedIn is one of the best social platforms to find and engage leads for businesses. It’s a large network that connects professionals from different industries and gives them a space to communicate with each other. With over 875 million users worldwide, LinkedIn has become the most popular platform for companies wanting to expand their reach […]

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When was the last time you had lunch with a lead? 96% of people surveyed believe sharing a meal is a great way to meet. So, we can assume the prospects in your pipeline would enjoy a free lunch while they learn more about your brand, right? But truth be told, it’s not easy to […]

Lead generation campaigns are the reason behind most businesses’ success these days. Companies, big and small, implement lead generation processes daily to expand their business and reach their revenue goals. But understanding the mechanics behind lead generation campaigns can take time. There are so many lead generation types and strategies that it becomes easy to […]

Do you know how many new startups become profitable? Only 2 out of 5. So, what separates the 40% of successful startups from the failures? Focusing on ROI. Every successful startup founder asks themselves this question almost every day: what’s the return on investment? Whether it’s looking at investing in a new business division, contemplating […]

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