Martal Group:B2B Lead Generation and Sales Blog

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LinkedIn is an ever-growing business network with more than 310 million monthly active users. And 80% of those users are typically involved in the decision-making process.  So… That makes this platform the ideal option for brands to implement different strategies for sales growth and promote their outsourced business solutions. Although the network is primarily business-oriented, […]

Generating high-quality leads for your business is a long, daunting task. But it comes nowhere close to converting those prospects into loyal customers. One thing that will make the process easier for you is understanding the various types of leads your company is dealing with.  By learning the difference between cold, warm, and hot prospects, […]

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Looking to double your cold calling efforts to reach more prospects and maximize conversions? The right outbound call center solutions will propel your business forward and help you drive more sales in less time. However, finding a trustworthy company that can provide those services is a common challenge for many B2B businesses. What services do […]

In a digital era overflowing with information overload, one marketing strategy can cut through the clutter and place businesses on the fast track to success. B2B email marketing has a high return on investment (ROI), with an average return of $42 for every dollar invested, according to Forbes reports. You, therefore, need to brace for […]

Reports show that in 2023 alone, US companies will spend up to $3.2 billion on ads to increase lead generation. For many of them, acquiring new leads is one of the highest priorities as it directly increases their revenue. It also serves as proof of tangible growth and defines the right trajectory for success. In […]