Martal Group:B2B Lead Generation and Sales Blog

Startups often struggle to make ends meet when it comes to growing their sales team. They find themselves stuck choosing between hiring top talent to grow their brand or cutting costs to keep their business alive. That’s when startup lead generation outsourcing can become the perfect solution. So: What exactly is outsourced lead generation for […]

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LinkedIn is an ever-growing business network with more than 310 million monthly active users. And 80% of those users are typically involved in the decision-making process.  So… That makes this platform the ideal option for brands to implement different strategies for sales growth and promote their outsourced business solutions. Although the network is primarily business-oriented, […]

Generating high-quality leads for your business is a long, daunting task. But it comes nowhere close to converting those prospects into loyal customers. One thing that will make the process easier for you is understanding the various types of leads your company is dealing with.  By learning the difference between cold, warm, and hot prospects, […]

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Looking to double your cold calling efforts to reach more prospects and maximize conversions? The right outbound call center solutions will propel your business forward and help you drive more sales in less time. However, finding a trustworthy company that can provide those services is a common challenge for many B2B businesses. What services do […]

In a digital era overflowing with information overload, one marketing strategy can cut through the clutter and place businesses on the fast track to success. B2B email marketing has a high return on investment (ROI), with an average return of $42 for every dollar invested, according to Forbes reports. You, therefore, need to brace for […]