Account-Based Marketing Best Practices | Martal Group

There has been a recent development in the B2B Sales world that has redefined the way in which sales departments target their prospects. Buyers Intent data has only recently emerged, but in the short time that it’s been in use it has shifted the paradigm of the sales pipeline. Using this data, companies have been […]

ABM is the missing piece to enhancing the sales cycle and boosting profits for many companies.  Because of the huge overlap between the duties of your sales and marketing people, your brand can only survive by striving for successful ABM alignment.  Maximizing ABM alignment improves your team efficiency and helps you overcome challenges quickly. It’s […]