Account-Based Marketing Best Practices | Martal Group

If 92.4% of B2B buyers are influenced by customer reviews, why aren’t more revenue leaders using this feedback as a powerful sales tool? There are golden nuggets of information hidden among the reviews plated with pandering. You just have to take the time to tell the difference between genuine customer responses and counterfeit claims.  In […]

There has been a recent development in the B2B Sales world that has redefined the way in which sales departments target their prospects. Buyers Intent data has only recently emerged, but in the short time that it’s been in use it has shifted the paradigm of the sales pipeline. Using this data, companies have been […]