Account-Based Marketing Best Practices | Martal Group

ABM is the missing piece to enhancing the sales cycle and boosting profits for many companies.  Because of the huge overlap between the duties of your sales and marketing people, your brand can only survive by striving for successful ABM alignment.  Maximizing ABM alignment improves your team efficiency and helps you overcome challenges quickly. It’s […]

The B2B marketing environment is becoming increasingly fragmented and dynamic. The rise of digital marketing channels has given customers more control over how, where, and when they interact with brands. In today’s world, account-based marketing (ABM) is helping businesses meet the changing landscape of the buyer’s journey by focusing on specific companies and their unique […]

If 92.4% of B2B buyers are influenced by customer reviews, why aren’t more revenue leaders using this feedback as a powerful sales tool? There are golden nuggets of information hidden among the reviews plated with pandering. You just have to take the time to tell the difference between genuine customer responses and counterfeit claims.  In […]

There has been a recent development in the B2B Sales world that has redefined the way in which sales departments target their prospects. Buyers Intent data has only recently emerged, but in the short time that it’s been in use it has shifted the paradigm of the sales pipeline. Using this data, companies have been […]