Inbound B2B Lead Generation Strategies | Martal Group

Introduction In B2B organizations, sales and marketing misalignment isn’t just a frustrating internal issue – it’s a growth killer. Sales blames marketing for “poor leads,” marketing blames sales for “dropping the ball,” and meanwhile revenue suffers. In fact, only about 8% of companies have fully aligned sales and marketing teams today (1). The other 92% […]

Introduction Lead management is the backbone of converting prospects into revenue. Yet many B2B organizations still struggle to turn initial interest into closed deals – in fact, 80% of new leads never translate into sales (2). This comprehensive playbook lays out a strategic, step-by-step approach to managing leads from the first touch all the way […]

Introduction Is your sales pipeline overflowing with leads but short on sales? You’re not alone. B2B companies on average spend $92 on generating leads for every $1 spent on converting them (1), and nearly 80% of those new leads never translate into a sale (12). That’s a massive leakage of potential revenue. The crux of […]

Introduction Which marketing channels will deliver the highest ROI in 2026? As budgets tighten and expectations rise, marketing leaders are laser-focused on channels that drive results. The latest marketing statistics show a clear trend: data-backed strategies (“stratistics,” if you will) win the day. In fact, a recent report finds that for B2B brands, the top […]

Introduction In the fast-evolving IT sector, marketing can make or break your growth. Yet nearly 45% of B2B companies failed to generate enough leads to meet their sales goals last year (1). If you’re a CMO or VP at a tech firm, you know the stakes: you need effective marketing to stand out in a […]

Introduction What will it take to grow a consulting firm in 2026? In an era where personal referrals and networking lunches are no longer enough, consulting firms must embrace new marketing strategies to stay competitive. Traditional word-of-mouth still plays a role – for over half of consultants, 60% of their business comes via referral – […]

Introduction Lead generation statistics continue to underscore how dynamic and competitive B2B sales and marketing have become. As we head into 2026, data-driven insights point toward emerging trends (and persistent challenges) in how businesses generate and convert leads. In this comprehensive report, we’ll dive into the numbers behind lead generation – from industry-wide benchmarks to […]

Introduction Over half of B2B decision-makers actively seek suppliers with niche expertise – in specialized B2B markets, industry-specific knowledge isn’t a luxury, it’s a necessity (1). If you operate in a highly specialized sector, you’ve likely felt the pain of generic marketing that just doesn’t resonate. Finding an agency that truly understands your niche can […]

Introduction If you’re a CMO, CRO, or sales leader striving for rapid growth, you’ve likely asked: Should we build in-house or bring in outside help?  In today’s B2B landscape, top companies are increasingly turning to specialized service providers to accelerate revenue. In fact, an outsourced B2B lead generation team can deliver up to 43% better […]