Inbound B2B Lead Generation Strategies | Martal Group

Introduction B2B demand generation in 2025 is a multi-channel, tech-powered game. Experienced CMOs and sales leaders know that filling the pipeline today means leveraging a strategic mix of software and services – from AI-driven outbound platforms to classic marketing automation.  In fact, 39% of businesses are investing in marketing automation to drive demand-gen efforts (1). […]

Introduction B2B growth hacking in 2025 demands a smarter, more unified approach than ever before. The days of relying on a single “silver bullet” marketing channel are over.  Modern CMOs and sales leaders face long buying cycles, discerning buyers, and an explosion of new tools (especially AI) that can either amplify results or drown prospects […]

Photo from unsplash.com Introduction In today’s fast-paced business environment, B2B companies are under constant pressure to accelerate their sales cycles and boost revenue. However, despite the growing sophistication of marketing and sales technologies, many companies still struggle with long sales processes and inefficient lead management. What’s often missing from the equation is the power of […]

Introduction Lead management is the backbone of turning prospects into paying customers. Yet a shocking 79% of leads never convert to sales – often because they fall through the cracks (2).  In the competitive B2B arena of 2025, simply generating leads isn’t enough; how you manage those leads can make or break your revenue targets. […]

Introduction Did you know more than two-thirds of B2B marketers now leverage account-based marketing (ABM) strategies? (1)  ABM has evolved from a niche tactic into a mainstream growth strategy, with the global ABM market projected to nearly triple from $1.1B in 2022 to $3.1B by 2030 (1). As we enter 2025, ABM software is no […]

Introduction B2B customers use an average of 10 different channels in their buying journey today (1). If your marketing is only reaching prospects on one channel, you’re missing a huge part of the picture – and leaving revenue on the table.  In fact, recent research shows that email-only outreach campaigns delivered 29% fewer leads year-over-year […]

Introduction — The 2025 Lead Gen Challenge B2B lead generation in 2025 is a high-stakes challenge. Nearly 45% of businesses struggled to generate enough leads and 42% of companies say low-quality leads are a top issue holding them back (1).  To make matters tougher, 47.7% of marketing teams saw budget cuts last year (2) – […]

Introduction In 2025, B2B marketing leaders face a serious paradox. On one hand, growth expectations are soaring – yet on the other, resources and ready-to-buy customers are scarce.  Consider that B2B companies allocate just 8% of total budget to marketing on average (1) (far less than many B2C firms), and nearly half of B2B marketers […]

Introduction 90% of B2B marketing teams now report on ROI (2), yet not all ROI is created equal. Top-performing organizations embrace data-driven strategies – for instance, B2B marketers using account-based tactics achieve 81% higher ROI than their peers (3). What sets these leaders apart? It starts with knowing which B2B digital marketing benchmarks to track […]