Inbound B2B Lead Generation Strategies | Martal Group

Are you ready to fill your funnel and skyrocket your sales in 2025? Look no further than these 18 lead generation techniques. From social media to email marketing, we’ve got you covered. Get ready to crush your sales goals with these proven strategies. What is Lead Generation? Lead generation refers to the process of identifying […]

How’s your workflow organized? Does your sales team work together with SEO experts to generate leads? Or do they work separately? Have you ever thought it would be nice to combine their efforts so they could not just attract more leads, but these leads would also be better? If this question has been nudging you […]

Selling to other businesses is different than selling to regular people. Businesses take more time to decide to buy. In addition, the process is more complicated. Therefore, your content marketing should be effective.  Content like articles, blog posts, videos, & social media posts can: But you can’t just post anything online & expect it to […]

Sales Development Representative (SDR) and Business Development Representative (BDR) are two terms that frequently pop up in modern sales organizations—yet they often cause confusion. Are they just two names for the same position, or is there a meaningful difference that can shape your go-to-market strategy? In this blog post, we’ll clarify the distinction between SDRs […]

A Sales Development Representative (SDR) sits at the gateway between potential leads and a company’s revenue engine. However, the role is far from simple. SDRs must master a blend of technical skills, emotional intelligence, and strategic acumen to thrive in a competitive, ever-changing marketplace. In this guide, we’ll cover everything you need to know about […]

In the vibrant, fast-paced world of digital marketing, businesses are like adventurers in search of treasure. But the true gold lies not in immediate sales, but in high-quality leads — those potential customers who express a keen interest in your brand and might just need a nudge in the right direction to take the plunge. […]

Integrating multiple channels into a cohesive strategy is key to boosting lead generation and engagement.  Omnichannel marketing ensures a seamless, connected experience across every touchpoint, from awareness to conversion.  By aligning messaging and content delivery, you can better engage prospects, nurture relationships, and accelerate growth.  Learn how an omnichannel marketing strategy can transform your lead […]

Imagine increasing your sales by reaching the right decision-makers at the right time with the right messaging. We’re not talking about expensive ads and remarketing campaigns but the cost-effective strategy of cold email marketing.  But wait!?! Isn’t cold email marketing dead? Not a chance! At Martal Group, we’ve spent over 15 years mastering the art […]

Know your numbers.  It’s a nice mantra, but when it comes to lead gen, can you truly quantify the actions that are driving new opportunities to the top of your funnel? Or are you more focused on close ratios and deal sizes? Do you know how to translate those metrics into measurable results? Or are […]