Inbound B2B Lead Generation Strategies | Martal Group

Introduction Is email still the king of marketing ROI in 2025? For B2B marketing and sales leaders, this report tackles that question head-on by comparing email marketing ROI across outbound (cold email outreach) and inbound (nurturing opted-in leads) campaigns.  Email consistently ranks as one of the highest-ROI channels in digital marketing, delivering an average return […]

Introduction Outbound business development in 2025 isn’t about doing more – it’s about doing it smarter. We operate in an era where buyers are more selective, competition is fierce, and new technologies like AI are reshaping how we prospect.  From our experience working with B2B sales teams, five core pillars drive consistent outbound lead generation […]

In the competitive B2B world, a powerful content strategy isn’t just a “nice to have”, it’s a fundamental driver of growth. It’s how you build authority, generate leads, and ultimately close deals. But with so much noise online, how do you create content that truly stands out and resonates with your target audience? The answer […]

Introduction Generating high-quality leads is hard. In fact, 61% of marketers say lead generation is their biggest growth challenge (1) – and no wonder.  A staggering 80% of new leads never convert into sales (1), underscoring how much time and budget gets wasted on prospects that go nowhere. If your team is struggling to fill […]

Introduction These days, anyone can launch a website in minutes—but getting it found online? That’s where most businesses hit a wall. Marketing will help you grow, but it only works if you start with a solid SEO foundation. That’s where a good website builder makes all the difference.  If you’ve ever wondered how to make […]

Introduction In B2B sales, success often comes down to how you balance inbound vs outbound lead generation. Even seasoned CMOs and Sales VPs can stumble by leaning too far to one side or handling both the same way. We’ve seen it: a company doubles down on inbound content and waits for leads, while another blasts […]

Introduction In B2B organizations, a surprising disconnect often exists between high-level marketing strategy and on-the-ground sales outreach – and it’s costing companies big time. A recent LinkedIn analysis estimates that poor coordination between marketing and sales departments wastes up to $1 trillion each year (5).  Marketing leaders meticulously craft a marketing mix strategy (product, price, […]

Introduction In B2B sales, speed to lead – the time it takes to follow up with a new inbound lead – can make or break a deal. The reality is simple: if you’re not first to respond, you’re already falling behind. In fact, 78% of customers buy from the business that responds to them first […]

Major Takeaways: AI Lead Automation What Is AI Lead Automation and Why Does It Matter? How Are B2B Companies Using AI to Improve Pipeline? What Can Be Automated in the B2B Lead Funnel? Does AI Improve Lead Quality or Just Quantity? What Are the Most Effective AI Strategies? How Should B2B Teams Implement AI Lead […]