Outbound B2B Lead Generation Strategies | Martal Group
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10.07.2025Introduction B2B sales teams can’t afford to wing it with generic sales questions anymore. In an era where data is abundant and buyers expect personalization, the old playbook of one-size-fits-all qualifying questions is quickly losing its effectiveness. In fact, 61% of marketers report that quality lead generation is their number one challenge (4), and a […]
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10.06.2025Introduction LinkedIn has become a powerhouse for B2B outreach – it drives 80% of all B2B social media leads (6) and boasts that four out of five members are business decision-makers (7). One of LinkedIn’s most effective tools is InMail, the premium messaging feature that lets you reach prospects outside your network. InMail messages typically […]
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10.01.2025Introduction Lead management is the backbone of turning prospects into paying customers. Yet a shocking 79% of leads never convert to sales – often because they fall through the cracks (2). In the competitive B2B arena of 2025, simply generating leads isn’t enough; how you manage those leads can make or break your revenue targets. […]
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10.01.2025
Introduction Did you know more than two-thirds of B2B marketers now leverage account-based marketing (ABM) strategies? (1) ABM has evolved from a niche tactic into a mainstream growth strategy, with the global ABM market projected to nearly triple from $1.1B in 2022 to $3.1B by 2030 (1). As we enter 2025, ABM software is no […]
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09.30.2025
Introduction B2B customers use an average of 10 different channels in their buying journey today (1). If your marketing is only reaching prospects on one channel, you’re missing a huge part of the picture – and leaving revenue on the table. In fact, recent research shows that email-only outreach campaigns delivered 29% fewer leads year-over-year […]
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09.30.2025
Introduction In B2B outbound sales, having the right sales and marketing software can make or break your pipeline. Modern revenue teams face high quotas and stiff competition – yet 75% of organizations globally now use sales automation tools in some form (1). The challenge is no longer whether to adopt these platforms, but choosing the […]
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09.29.2025
Introduction For B2B companies in 2025, closing a single seven-figure deal can transform your quarterly results. But is chasing those big “whale” clients truly worth the time, cost, and effort? In this in-depth guide, we explore high-ticket sales – what it is, how it works, and whether the ROI pays off for complex B2B deals. […]
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09.29.2025
Introduction In 2025’s hyper-digital sales landscape, you often have just an elevator ride’s worth of time to grab a prospect’s attention. Your buyers are busy and bombarded with pitches, so how do you spark interest in 30 seconds or less? That’s where elevator statements come in. An elevator statement – also known as an elevator […]
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09.26.2025
Introduction — The 2025 Lead Gen Challenge B2B lead generation in 2025 is a high-stakes challenge. Nearly 45% of businesses struggled to generate enough leads and 42% of companies say low-quality leads are a top issue holding them back (1). To make matters tougher, 47.7% of marketing teams saw budget cuts last year (2) – […]