Outbound B2B Lead Generation Strategies | Martal Group

Introduction LinkedIn has over 1 billion members and now drives 80% of all B2B social media leads (7, making LinkedIn lead generation one of the most powerful growth levers in modern B2B marketing. For B2B marketing and sales leaders this means LinkedIn is a non-negotiable channel for pipeline generation. Yet many teams still struggle to […]

Introduction How can we drive growth in a world where buyers tune out pitches and research on their own? In 2026, revenue leaders face a strategic dilemma: invest in B2B demand generation to build awareness or double down on lead generation to feed the pipeline. Both are critical – in fact, 91% of marketers rank […]

Introduction Is it challenging to attract potential clients and grow your business? Consider hiring a demand generation agency, as they could be the game-changing solution you’re seeking to promote your offerings and expand your customer base. In this article, we’ll explore the role of B2B demand generation agencies and how they can revolutionize your business […]

Introduction Did you know more than two-thirds of B2B marketers now leverage account-based marketing (ABM) strategies? (1)  Account based marketing has evolved from a niche tactic into a mainstream growth strategy, with the global ABM market projected to nearly triple from $1.1B in 2022 to $3.1B by 2030 (1). As we enter 2026, ABM software […]

Introduction Account-Based Marketing (ABM) has evolved from a niche tactic into a mainstream B2B strategy, and data is at the heart of this revolution. By 2026, ABM is more data-driven than ever – powering highly targeted campaigns that deliver impressive returns. In fact, ABM adoption is widespread (about 70% of marketers have an active ABM […]

Introduction Account Based Marketing (ABM) has gone from buzzword to B2B must-have. Virtually all B2B marketers (94%) now use ABM in some form, and 87% report it delivers higher ROI than traditional tactics (1).  Why the surge? In an era of tighter budgets and intense competition, sales and marketing teams can’t afford to fish in […]

Introduction Account Based Marketing (ABM) has evolved from a buzzword into a must-have strategy for B2B sales teams in 2026.  If you’re a sales or marketing leader, you’ve likely felt the pressure to deliver more revenue with less waste. Traditional outbound tactics – blasting thousands of cold emails or calls – are yielding diminishing returns.  […]

Major Takeaways: Challenges of Omnichannel Marketing Misaligned Teams Kill ROI Customers Expect Seamless Journeys Data Silos Undermine Personalization Shared Goals Drive Sales Efficiency Orchestrated Campaigns Win More Deals Unified Messaging Increases Trust Outbound Strategies Must Be Integrated Continuous Feedback Closes Gaps Faster Introduction In 2026’s B2B landscape, buyers demand seamless, personalized experiences across numerous channels […]

Major Takeaways: B2B Omnichannel Strategy Why are omnichannel buyers changing how B2B sales work? How does AI enable scalable personalization across channels? What’s the backbone of a successful omnichannel marketing program? How do high-performing teams integrate AI in their sales processes? What are the common challenges in AI-powered omnichannel strategies? Where does human interaction fit […]