Outbound B2B Lead Generation Strategies | Martal Group

Major Takeaways Introduction Cold calling in 2025 is far from dead – in fact, it’s evolving. Sales teams are finding that the best cold calling questions can make the difference between a dismissed call and a promising new opportunity. Your prospects are busy and skeptical, but they’re not unreachable. The key is qualifying leads quickly […]

Major Takeaways Introduction to Omnichannel ABM Lead Gen for Startups in 2025 Nearly 45% of B2B businesses reported struggling to generate enough leads in 2024. Did you know that nearly half of B2B businesses struggled to generate enough leads in 2024​(1)? It’s a staggering statistic that underscores a core challenge for startups: securing a steady stream of […]

Major Takeaways Introduction: AI-Powered Omnichannel Strategies 90% of B2B commercial leaders expect to use generative AI regularly by 2025. The landscape of B2B marketing services is evolving at breakneck speed as we enter 2025. Traditional approaches are giving way to AI-powered, omnichannel strategies that promise to transform how businesses generate and nurture leads. Why the […]

Major Takeaways Introduction In the world of B2B outreach, generic blast emails just don’t cut it anymore. By 2025, inboxes are more crowded than ever – the average cold email open rate is only about 23.9% and response rates hover around a dismal 8.5% on average ​(2). The clear solution is better personalization: prospects are […]

Major Takeaways Introduction Cold emailing isn’t dead – it’s evolving. In fact, 8 out of 10 B2B buyers prefer to be contacted by email rather than other outreach methods​(1). But with only 23.9% of sales emails ever getting opened​ (1)and an average reply rate of just ~8.5%, cutting through the noise requires a smarter approach. […]

Major Takeaways Introduction: The Importance of Lead Source Strategy in B2B SaaS for 2025 91% of marketers say lead generation is their top goal for the coming year, yet nearly half of B2B businesses struggled to generate enough leads in 2024. 91% of marketers say lead generation is their top goal for the coming year​(2). […]

Major Takeaways Cold calling might seem old-fashioned in the age of email and LinkedIn, but it remains a powerful tactic for B2B sales teams. In fact, nearly 49% of buyers prefer that a sales rep make the first contact via a phone call1.  These numbers prove that when done right, cold calls still open doors. […]

Businesses have difficulty standing out in markets full of competitors because everything moves so quickly.  It can be hard to get the right customers when there are so many choices. Finding more leads isn’t enough to be successful; you also need to find high-value prospects who are interested and ready to buy.  Companies waste time […]

Major Takeaways In the fast-paced world of sales and lead generation, AI-driven email outreach strategies have become game-changers for 2025. Sales professionals and startup founders are leveraging artificial intelligence to supercharge their outreach campaign results, blending data-driven automation with personal human touches. Cold emailing remains one of the most powerful channels for B2B sales and […]