Outbound B2B Lead Generation Strategies | Martal Group

Market demand is what helps startups test and validate their ideas rapidly and in real market conditions. It’s also what drives initial product development and what helps founders turn a minimum viable product into a fully-fledged product. So the million-dollar question for startups is: How do you lure high-quality potential clients into your sales pipeline? […]

Lead generation campaigns are the reason behind most businesses’ success these days. Companies, big and small, implement lead generation processes daily to expand their business and reach their revenue goals. But understanding the mechanics behind lead generation campaigns can take time. There are so many lead generation types and strategies that it becomes easy to […]

Figuring out the right time to pass leads from your marketing team to your salespeople is tricky. If you do it too early, you’ll risk wasting your sales reps’ time on unqualified leads that will never buy from you. But if you wait for too long, your prospects will have already chosen a competitor or […]

Lead generation is the root of all business growth. It’s what nourishes your company’s revenue and what grounds your brand in the marketplace. But everyone has their own opinion about what lead generation strategies entail and what works best in our current climate. While there are proven methodologies in place that influential sales leaders swear […]

Internet users have developed a strong resistance to any outreach attempt online. As a consequence, outbound lead generation is becoming more challenging while it requires a lot of skills and expertise. On the flip side: Inbound lead generation has increased in popularity and become the go-to strategy for many modern businesses. It’s a highly effective […]

Lead generation has seen a huge increase in popularity due to the outstanding benefits it has to offer. Consequently, it has become the #1 priority for all-size companies across a lot of industries. Generating new leads online is a guaranteed way to increase sales and grow your revenue. It’s also a cost-effective approach for finding […]

Facebook has always been a leading ad network for both B2B and B2C companies. With a large database of potential clients to target, this platform remains the top choice for many sales teams when it comes to online ads.  But…  Did you know that you can easily create lead generation forms with Facebook?  Facebook offers […]

Lead generation is tricky. Even the most experienced sales teams are challenged daily when it comes to prospecting, nurturing, and converting. With 68% of businesses struggling to generate leads, it’s no wonder there is a slew of guides, books, courses, and coaches to improve every aspect of the sales process. Even so, lead generation remains […]

The marketing world is constantly changing. Every month we see new tools, methods, and services that aim to improve how businesses market their brands. To stay ahead of this ever-growing wave, revenue leaders are on high alert for emerging marketing trends that convert. But with those trends comes a lot of trial and error that […]