Sales Cycle Development for B2B Tech Companies | Martal Group

In today’s fast-paced business environment, the importance of efficiency and productivity can’t be understated. One sector that has been dramatically affected by this is sales. The rapid evolution of customer expectations and the ever-increasing competition demand a more systematic and optimized approach to sales. This is where sales enablement comes into play. Understanding Sales Enablement […]

As we journey through this digital age, the growth of B2B Software as a Service (SaaS) keeps shaking up business models worldwide. B2B SaaS is a model where businesses provide software solutions to other enterprises via the cloud, typically on a subscription basis. This approach allows unprecedented levels of scalability and adaptability, making it an […]

“Price is what you pay. Value is what you get.” – Warren Buffet Ever make a bad decision based on a low price? If you said “no” then you have an inhuman amount of self-control and have better things to do than read this post. But if you’re like most, you have succumbed to a […]

Maximizing reach, increasing sales, and building authority when you’re a tech business moving online can be tricky. B2B and B2C tech businesses are both looking to increase customer engagement, grow their lead generation conversions, and in turn, competition is fierce. So, to maximize your new online presence, there are a few guidelines you can follow […]

Have you ever thought of how much smoother your day could be if you could clone yourself? You would dedicate one clone to handle meetings, another to woo potential clients, and yet another to meticulously manage your overflowing calendar. Well, while science hasn’t exactly figured out the whole cloning thing yet, there is a way […]

Is cold calling dead? For decades people just like you have been practicing different forms of cold calling as an effective way to increase conversions.  While the definition of cold calling and the techniques have evolved over the years, from door-to-door sales to outbound phone calls, cold calling is still a successful B2B sales development […]

You’re excited! You just hired a new sales representative that checks every box on your “perfect employee checklist.” You just know they are going to crush it in the field. Your new go-getter gets the first appointment set in the first week. Nailed It!  You tag along to watch the magic happen, but disaster strikes […]

Running a business in the digital era, modern companies heavily depend on software quality. Hence, quality code determining the reliability and performance of the software is of the utmost importance in a digital business environment. Poor software due to bad code can result in significant problems, losses, and even failures for organizations.  This is true […]

Having a hard time attracting more quality leads to your business? That has always been the struggle for IT companies…  Not only is the tech industry highly competitive, but it’s also full of tough prospects that are hard to convert.  Perhaps the worse part is the overload of outdated lead generation methods you find online […]