Sales Cycle Development for B2B Tech Companies | Martal Group

Looking for a powerful lead tracking solution to help your sales team? We’ve got good news! You don’t need to spend thousands of dollars on a complicated CRM, nor should you hire new talent to handle your lead tracking processes. The answer could well be in creating a simple document that does all the magic. […]

A consistent flow of new leads entering your sales funnel is vital for your company’s success. It’s the only way to keep your sales team busy and continue growing your business. But unfortunately… Lead generation has become a major challenge for many companies in this day and age. The process has only gotten harder for […]

There’s no denying that in-person B2B events are back on the rise, but since the pandemic, virtual summits and conferences are being embraced by influencers and attendees alike. However, with so many options for peer-to-peer learning, collaboration, and networking the competition is fierce. To stay ahead of the game and ensure that your next B2B […]

Prospecting is a crucial phase in your sales strategy.  However… Your company can only create more sales opportunities through outreach. An effective sales outreach campaign is the key to making your business stand out through all the noise.   So to help you get there: We created this article to teach you how to structure your […]

One way to evaluate the efficiency of your sales cycle is to look at your lead generation results. By attracting enough targeted prospects to your business regularly, you’ll set your company for a flying start. But here’s the thing: Lead generation is only the beginning of your sales process. There’s still a long path ahead […]

Do you really need LinkedIn Sales Navigator for sales prospecting and outreach? And how is it going to help you improve your sales performance? In this guide, we’ll share with you important tips on how to best use LinkedIn Sales Navigator.  But before we get to that, you must first understand: Ready? Let’s get to […]

Prospecting and outreach… Two of the most commonly used words by sales professionals when talking about sales strategy. These two terms often leave you scratching your head trying to understand what they mean and how they differ. Who’s responsible for prospecting? Who does outreach? And how do these two processes relate to each other when […]

Without a strong sales team supporting your growth, your performance metrics will always struggle — even if you have the best SaaS product in the market.  But at the same time… Hiring and training in-house SDRs could cost your company a fortune while narrowing your talent pool.  The answer? SaaS product sales outsourcing continues to […]

Mention outsourcing in the workplace, and it’s like lighting a campfire during California’s peak wildfire season. Strong opinions blow the topic in every direction till speculation spreads out of control. There are many reasons companies believe they shouldn’t outsource sales and those concerns need to be addressed with potential sales partners before making a decision. […]