Sales Cycle Development for B2B Tech Companies | Martal Group

93% of marketers use email for content distribution, while 72% of customers prefer doing business via email over any other channel. That goes to show how this sales channel is one of the most efficient mediums for reaching out to new leads and converting them into clients. But the thing is… In order for you […]

When running a thriving company, there will be a lot of new responsibilities popping up unexpectedly. Because of your limited time and personnel resources, it may be hard for you to solve every single problem on your own. Unfortunately… Sales tasks are one of the duties that can only be postponed at the expense of […]

It should come as no surprise that generating quality leads is the biggest challenge for B2B companies in many industries. In fact, 40% of sales reps consider prospecting to be the most difficult step in the sales process, as per Hubspot.  If you too are struggling to find new leads for your business, don’t worry… Because […]

Figuring out the right time to pass leads from your marketing team to your salespeople is tricky. If you do it too early, you’ll risk wasting your sales reps’ time on unqualified leads that will never buy from you. But if you wait for too long, your prospects will have already chosen a competitor or […]

The biggest challenge that faces companies aspiring to boost sales and expand is chasing the right leads. That’s why prospecting is one of the best ways for B2B companies to grow their customer base. But… The problem with prospecting is that it can be a complicated process that not many sales teams are able to […]

Have you been looking for ways to increase your lead generation? You’re not alone. 85% of B2B marketers consider lead generation their #1 challenge. While we all wish our business’ client base could grow at the rate of Jack’s beanstalk, the reality is that growth is much more like a potted plant: slow and steady. […]

Companies with good prospecting strategies set themselves up for success from the earliest stage possible. But no matter how qualified their leads are, they’re still going to fail if they follow a weak, outdated outreach strategy. Outbound sales is all about your ability to engage new prospects and keep them interested. After all, many of […]

Combined with automation, cold outreach can be one of the most effective strategies for B2B companies to land new business. Your sales team can close dozens of sales each month as long as there is a tool taking care of all the manual work for them. However… Whenever the word “automation” comes up, people think […]

Having a hard time attracting more quality leads to your business? That has always been the struggle for IT companies…  Not only is the tech industry highly competitive, but it’s also full of tough prospects that are hard to convert.  Perhaps the worse part is the overload of outdated lead generation methods you find online […]