Sales Cycle Development for B2B Tech Companies | Martal Group

Running a business in the digital era, modern companies heavily depend on software quality. Hence, quality code determining the reliability and performance of the software is of the utmost importance in a digital business environment. Poor software due to bad code can result in significant problems, losses, and even failures for organizations.  This is true […]

Growing a business in a highly-competitive industry has always been the biggest challenge for most companies — especially in B2B.  Everything you try to do, your competitors are already doing. And with your limited time and human resources, there’s only so much you can try to keep up with your sales and lead generation strategies. […]

Having a hard time attracting more quality leads to your business? That has always been the struggle for IT companies…  Not only is the tech industry highly competitive, but it’s also full of tough prospects that are hard to convert.  Perhaps the worse part is the overload of outdated lead generation methods you find online […]

Have you been looking for ways to increase your lead generation? You’re not alone. 85% of B2B marketers consider lead generation their #1 challenge. While we all wish our business’s client base could grow at the rate of Jack’s beanstalk, the reality is that growth is much more like a potted plant: slow and steady. […]

On the hunt for better sales leads? It’s hard to work on multiple aspects of your business and handle sales simultaneously. After all, you barely have the time to improve your products, develop new plans for growth, or serve existing customers. Well… We have an alternative for you:  Outsourcing sales for your company might be […]

Prospecting and outreach… Two of the most commonly used words by sales professionals when talking about sales strategy. These two terms often leave you scratching your head trying to understand what they mean and how they differ. Who’s responsible for prospecting? Who does outreach? And how do these two processes relate to each other when […]

Prospecting is a crucial phase in your sales strategy.  However… Your company can only create more sales opportunities through outreach. An effective sales outreach campaign is the key to making your business stand out through all the noise.   So to help you get there: We created this article to teach you how to structure your […]

One way to evaluate the efficiency of your sales cycle is to look at your lead generation results. By attracting enough targeted prospects to your business regularly, you’ll set your company for a flying start. But here’s the thing: Lead generation is only the beginning of your sales process. There’s still a long path ahead […]

Did you know that 50% of startups fail within the first five years? That’s due to some major challenges these companies face during the early development stages… Most of which are associated with recruiting top talent, boosting sales, and cutting down costs.   So to escape that faith… Many startup founders are shifting towards outsourced sales […]